Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Idioma: | en_US |
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Brac University
2020
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| Acesso em linha: | http://hdl.handle.net/10361/14035 |
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10361-14035 |
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10361-140352020-09-14T21:01:15Z Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh Samdani, Syed Zarif Mamoon, Mahreen Brac Business School, Brac University Integration Supply Chain Management FMCG Products Nestle Bangladesh Business logistics--Management. Supply Chain Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 33-34) This research is on the topic “Integration of Supply Chain Management and Marketing Management: A Case Study on FMCG Products under Nestle Bangladesh” which focuses on the effective collaboration process of SCM and Marketing department to achieve enhanced competitive advantage in the market and gain quick response to market change. In an industry with fierce competition and various opportunities to capture market share, responding to the customer needs faster and quicker will become very essential for any company aiming to reach the top within any industry. Thus, it is essential to maintain the integration process between SCM and Marketing. Applying the integration process framework to understand how the case company ‘Nestle Bangladesh’ keep their business ahead in the Market and build a positive image of their multiple brands among so many customers The products of the FMCG industry requires quick response and fast reaction to the market change as a result integration is much more needed in this industry. This research also tries to successfully complete all the research objectives which are linked to the various strategies used by Nestle Bangladesh in order to connect the bridge between SCM and Marketing. Finally, the results from the research study shows that effective integration process is maintained through the development of an in-depth understanding of the key integrated work, maintaining proper relationship, aligning the departments within the organization, enhancing the communication within and understanding the key advantages of integration for the company. Primary data collected from the in-detailed interview sessions of the company employees allows the research to have a more significant impact for companies aiming to gain proper competitive edge and react to ever changing customer needs. Syed Zarif Samdani B. Business Administration 2020-09-14T07:01:33Z 2020-09-14T07:01:33Z 2019 2019-12 Internship report ID 17304164 http://hdl.handle.net/10361/14035 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Integration Supply Chain Management FMCG Products Nestle Bangladesh Business logistics--Management. Supply Chain Management. |
| spellingShingle |
Integration Supply Chain Management FMCG Products Nestle Bangladesh Business logistics--Management. Supply Chain Management. Samdani, Syed Zarif Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Samdani, Syed Zarif |
| format |
Internship report |
| author |
Samdani, Syed Zarif |
| author_sort |
Samdani, Syed Zarif |
| title |
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| title_short |
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| title_full |
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| title_fullStr |
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| title_full_unstemmed |
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh |
| title_sort |
integration of supply chain management and marketing management: a case study on fmcg products under nestle bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/14035 |
| work_keys_str_mv |
AT samdanisyedzarif integrationofsupplychainmanagementandmarketingmanagementacasestudyonfmcgproductsundernestlebangladesh |
| _version_ |
1814309283315056640 |