Impact of event marketing in today’s age of integrated marketing communication

Impact of event marketing in today’s age of integrated marketing communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Zaman, Quazi Mashrur
Rannpháirtithe:	Haq, Mahmudul
Formáid:	Internship report
Teanga:	en_US
Foilsithe / Cruthaithe:	Brac University 2020
Ábhair:	Event marketing Marketing
Rochtain ar líne:	http://hdl.handle.net/10361/14028

Míreanna comhchosúla

Impact of social media marketing on event factory
de réir: Shahriar, Abrar
Foilsithe / Cruthaithe: (2019)

Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.
de réir: Hossain, S. M. Khalid
Foilsithe / Cruthaithe: (2018)

Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd
de réir: Porshi, Mehjabin
Foilsithe / Cruthaithe: (2018)

Marketing strategies of E4Event
de réir: Ahamed, Tanvir
Foilsithe / Cruthaithe: (2023)

How E4Event copes with business difficulties in times of crisis
de réir: Imtiaz, Alim Zaki
Foilsithe / Cruthaithe: (2024)

Impact of social media marketing and influencer marketing in today’s age
de réir: Zaman, Humaira
Foilsithe / Cruthaithe: (2019)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
de réir: Chowdhury, Ahnaf Monzoor
Foilsithe / Cruthaithe: (2024)

Creative workflow analysis in event design: a case study of Innovative Creation Ltd.
de réir: Chowdhury, Afnan Mahmud
Foilsithe / Cruthaithe: (2024)

Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
de réir: Trina, Jarin Tasnim
Foilsithe / Cruthaithe: (2019)

Event management as a business venture: challenges and opportunities in the context of Bangladesh
de réir: Fattah, Rafi-Al
Foilsithe / Cruthaithe: (2017)

Event history analysis /
de réir: Yamaguchi, Kazuo
Foilsithe / Cruthaithe: (1991)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
de réir: Mahadi, Kazi Ahbab
Foilsithe / Cruthaithe: (2022)

Event management of Mark8 Communications
de réir: Hossain, Mridha Faysal
Foilsithe / Cruthaithe: (2016)

Client servicing and public engagement of Mirai International Event Management
de réir: Islam, Ashraful
Foilsithe / Cruthaithe: (2018)

Performance of event management operation of ingenious group
de réir: Islam, Towhidul
Foilsithe / Cruthaithe: (2016)

Performance of event management operation of ingenious group
de réir: Islam, Towhidul
Foilsithe / Cruthaithe: (2017)

The impact of digital marketing on BTL marketing campaigns
de réir: Raeq, Protyoi Sinha
Foilsithe / Cruthaithe: (2016)

Integrated marketing communications tools of Bikroy.com Ltd
de réir: Prema, Srabonti Mozumder
Foilsithe / Cruthaithe: (2019)

Marketing communications /
de réir: Blythe, Jim
Foilsithe / Cruthaithe: (2000)

Impact of digital marketing on Nagad’s success
de réir: Jerin, Nowshin
Foilsithe / Cruthaithe: (2023)

Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
de réir: Zaman, Shejuti
Foilsithe / Cruthaithe: (2019)

Integrated advertising, promotion & marketing communications /
de réir: Clow, Kenneth E.
Foilsithe / Cruthaithe: (2004)

Impact of digital marketing in Bangladesh
de réir: Rahman, Rezwan
Foilsithe / Cruthaithe: (2019)

Impact of copywriting in marketing communication
Foilsithe / Cruthaithe: (2018)

Impact of social media marketing in BRAC Bank
de réir: Raihan Dipto, Md. Hasin
Foilsithe / Cruthaithe: (2023)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Digital marketing communications and its impact on the potential and current clients of Ogilvy & Mather
de réir: Ahamed, Md. Mahedi
Foilsithe / Cruthaithe: (2018)

Advancement in BTL marketing communication
de réir: Inzamul, Hossain
Foilsithe / Cruthaithe: (2016)

Essentials of marketing communications /
de réir: Blythe, Jim
Foilsithe / Cruthaithe: (2006)

Influence of event managers’ leadership styles and their effects on event management performance in the activities of BRAC
de réir: Rahman, K. M. Shakib
Foilsithe / Cruthaithe: (2023)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
de réir: Akter Ria, Mst. Sadia
Foilsithe / Cruthaithe: (2024)

Customer engagement process of X integrated marketing agency
de réir: Islam, Md. Mariful
Foilsithe / Cruthaithe: (2024)

Analyzing KCCL’s position in the Digital Age
de réir: Hossain, Muhit
Foilsithe / Cruthaithe: (2023)

Reconnecting marketing to markets

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
de réir: Shahab, Osama
Foilsithe / Cruthaithe: (2019)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
de réir: Mohtasin, Sadman
Foilsithe / Cruthaithe: (2022)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
de réir: Ahmed, Faria
Foilsithe / Cruthaithe: (2023)

Integrated marketing communication of We Can Bangladesh
de réir: Ali, Shawkat
Foilsithe / Cruthaithe: (2016)

Impact of digital marketing uses in agro sector: a case study of Bogura Vegetable market
de réir: Islam, MD. Rafiul
Foilsithe / Cruthaithe: (2024)