Impact of event marketing in today’s age of integrated marketing communication

Impact of event marketing in today’s age of integrated marketing communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Bibliografiske detaljer
Hovedforfatter:	Zaman, Quazi Mashrur
Andre forfattere:	Haq, Mahmudul
Format:	Internship report
Sprog:	en_US
Udgivet:	Brac University 2020
Fag:	Event marketing Marketing
Online adgang:	http://hdl.handle.net/10361/14028

Lignende værker

Impact of social media marketing on event factory
af: Shahriar, Abrar
Udgivet: (2019)

Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.
af: Hossain, S. M. Khalid
Udgivet: (2018)

Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd
af: Porshi, Mehjabin
Udgivet: (2018)

Marketing strategies of E4Event
af: Ahamed, Tanvir
Udgivet: (2023)

How E4Event copes with business difficulties in times of crisis
af: Imtiaz, Alim Zaki
Udgivet: (2024)

Impact of social media marketing and influencer marketing in today’s age
af: Zaman, Humaira
Udgivet: (2019)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
af: Chowdhury, Ahnaf Monzoor
Udgivet: (2024)

Creative workflow analysis in event design: a case study of Innovative Creation Ltd.
af: Chowdhury, Afnan Mahmud
Udgivet: (2024)

Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
af: Trina, Jarin Tasnim
Udgivet: (2019)

Event management as a business venture: challenges and opportunities in the context of Bangladesh
af: Fattah, Rafi-Al
Udgivet: (2017)

Event history analysis /
af: Yamaguchi, Kazuo
Udgivet: (1991)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
af: Mahadi, Kazi Ahbab
Udgivet: (2022)

Event management of Mark8 Communications
af: Hossain, Mridha Faysal
Udgivet: (2016)

Client servicing and public engagement of Mirai International Event Management
af: Islam, Ashraful
Udgivet: (2018)

Performance of event management operation of ingenious group
af: Islam, Towhidul
Udgivet: (2016)

Performance of event management operation of ingenious group
af: Islam, Towhidul
Udgivet: (2017)

The impact of digital marketing on BTL marketing campaigns
af: Raeq, Protyoi Sinha
Udgivet: (2016)

Integrated marketing communications tools of Bikroy.com Ltd
af: Prema, Srabonti Mozumder
Udgivet: (2019)

Marketing communications /
af: Blythe, Jim
Udgivet: (2000)

Impact of digital marketing on Nagad’s success
af: Jerin, Nowshin
Udgivet: (2023)

Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
af: Zaman, Shejuti
Udgivet: (2019)

Integrated advertising, promotion & marketing communications /
af: Clow, Kenneth E.
Udgivet: (2004)

Impact of digital marketing in Bangladesh
af: Rahman, Rezwan
Udgivet: (2019)

Impact of copywriting in marketing communication
Udgivet: (2018)

Impact of social media marketing in BRAC Bank
af: Raihan Dipto, Md. Hasin
Udgivet: (2023)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Digital marketing communications and its impact on the potential and current clients of Ogilvy & Mather
af: Ahamed, Md. Mahedi
Udgivet: (2018)

Advancement in BTL marketing communication
af: Inzamul, Hossain
Udgivet: (2016)

Essentials of marketing communications /
af: Blythe, Jim
Udgivet: (2006)

Influence of event managers’ leadership styles and their effects on event management performance in the activities of BRAC
af: Rahman, K. M. Shakib
Udgivet: (2023)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
af: Akter Ria, Mst. Sadia
Udgivet: (2024)

Customer engagement process of X integrated marketing agency
af: Islam, Md. Mariful
Udgivet: (2024)

Analyzing KCCL’s position in the Digital Age
af: Hossain, Muhit
Udgivet: (2023)

Reconnecting marketing to markets

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
af: Shahab, Osama
Udgivet: (2019)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
af: Mohtasin, Sadman
Udgivet: (2022)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
af: Ahmed, Faria
Udgivet: (2023)

Integrated marketing communication of We Can Bangladesh
af: Ali, Shawkat
Udgivet: (2016)

Impact of digital marketing uses in agro sector: a case study of Bogura Vegetable market
af: Islam, MD. Rafiul
Udgivet: (2024)