Impact of event marketing in today’s age of integrated marketing communication
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Idioma: | en_US |
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Brac University
2020
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| Accés en línia: | http://hdl.handle.net/10361/14028 |
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10361-140282020-09-01T21:01:15Z Impact of event marketing in today’s age of integrated marketing communication Zaman, Quazi Mashrur Haq, Mahmudul Brac Business School, Brac University Event marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 23) Event Marketing has gotten one of the key variable in making impression of Stakeholder over a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the universe of experiential event showcasing. AsiaticEXP is one of the main organization in giving BTL based event marketing. Successful utilizing of the vital capability of some relevant event tools encroaches upon a scope of variables, fundamentally; the vital expectation, combination with different techniques and imaginative event configuration to encourage an event experience that upgrades brand image and relationship. Event Marketing can create a huge impact by carrying key messages directly to the stakeholders, the estimation of genuine experience is as yet remaining loyal with its own uniqueness and request in buyer's brain. The proper integration of Events marketing implying with marketing strategy can make a huge impact in the communication process. Quazi Mashrur Zaman B. Business Administration 2020-09-01T06:05:55Z 2020-09-01T06:05:55Z 2020 2020-01 Internship report ID 15104151 http://hdl.handle.net/10361/14028 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Event marketing Marketing |
| spellingShingle |
Event marketing Marketing Zaman, Quazi Mashrur Impact of event marketing in today’s age of integrated marketing communication |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Haq, Mahmudul |
| author_facet |
Haq, Mahmudul Zaman, Quazi Mashrur |
| format |
Internship report |
| author |
Zaman, Quazi Mashrur |
| author_sort |
Zaman, Quazi Mashrur |
| title |
Impact of event marketing in today’s age of integrated marketing communication |
| title_short |
Impact of event marketing in today’s age of integrated marketing communication |
| title_full |
Impact of event marketing in today’s age of integrated marketing communication |
| title_fullStr |
Impact of event marketing in today’s age of integrated marketing communication |
| title_full_unstemmed |
Impact of event marketing in today’s age of integrated marketing communication |
| title_sort |
impact of event marketing in today’s age of integrated marketing communication |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/14028 |
| work_keys_str_mv |
AT zamanquazimashrur impactofeventmarketingintodaysageofintegratedmarketingcommunication |
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1814309423519105024 |