Shopper activation strategy in trade market of Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Internship report |
| Idioma: | en_US |
| Publicat: |
Brac University
2020
|
| Matèries: | |
| Accés en línia: | http://hdl.handle.net/10361/14018 |
| id |
10361-14018 |
|---|---|
| record_format |
dspace |
| spelling |
10361-140182020-08-31T21:01:19Z Shopper activation strategy in trade market of Bangladesh Khan, Mohammad Salman Ahmed, Shamim Brac Business School, Brac University Unilever Bangladesh Limited Trade Market Activation strategy This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 15). The Internship report is the reflection of my 3 months working and learning period as an Intern for customer development Department at Unilever Bangladesh Limited. The research report titled “Shopper activation strategy in trade market” has been prepared with a view to exploring the process of Unilever’s brand launching in the country and how it can be implemented in a more organized way. To begin with, the report provides the report introductory, limitation, research methodology and literature review. Then it gives an overview about Unilever Bangladesh Limited and the brands associated with it. And finally, the strategies in shopper engagement program to bring an amazing consumer experience. Mohammad Salman Khan B. Business Administration 2020-08-31T06:54:43Z 2020-08-31T06:54:43Z 2020 2020-01 Internship report ID 15304066 http://hdl.handle.net/10361/14018 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 15 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Unilever Bangladesh Limited Trade Market Activation strategy |
| spellingShingle |
Unilever Bangladesh Limited Trade Market Activation strategy Khan, Mohammad Salman Shopper activation strategy in trade market of Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Ahmed, Shamim |
| author_facet |
Ahmed, Shamim Khan, Mohammad Salman |
| format |
Internship report |
| author |
Khan, Mohammad Salman |
| author_sort |
Khan, Mohammad Salman |
| title |
Shopper activation strategy in trade market of Bangladesh |
| title_short |
Shopper activation strategy in trade market of Bangladesh |
| title_full |
Shopper activation strategy in trade market of Bangladesh |
| title_fullStr |
Shopper activation strategy in trade market of Bangladesh |
| title_full_unstemmed |
Shopper activation strategy in trade market of Bangladesh |
| title_sort |
shopper activation strategy in trade market of bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/14018 |
| work_keys_str_mv |
AT khanmohammadsalman shopperactivationstrategyintrademarketofbangladesh |
| _version_ |
1814309199189901312 |