Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Internship report |
| Idioma: | English |
| Publicado em: |
Brac University
2020
|
| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10361/13999 |
| id |
10361-13999 |
|---|---|
| record_format |
dspace |
| spelling |
10361-139992020-08-22T21:01:17Z Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited Kamal, Mehnaz Haque, Mohammad Mujibul Brac Business School, Brac University Robi Axiata Limited OTT Telecom Messaging preferences Voice revenue Digital solutions Telecommunication Wireless communication systems This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 49-50). With the uninterruptedly changing worldwide business trend, Bangladesh telecommunication industry is going through the turmoil by OTT service providers, who are relentlessly threatening telecom business by taking revenue out of local operators’ pocket. The report focuses on establishing the case based on the continuous impact of OTT over the revenue of Robi Axiata Limited, the second largest telecom operator of Bangladesh. Throughout this report, it has been figured out that cost advantage, unique features, messaging preferences, smartphone and internet penetration are some of the dynamics responsible for consumers’ allurement towards OTT communications. Nonetheless, with the enduring shift in consumer behavior from voice call towards data based services; voice revenue and average revenue per user is slowing down, but the growth in data revenue is tremendous. In order to be the next generation telecom operator, Robi should notably shift emphasis from core telecom business to digital solutions, facilitating consumers’ digital lifestyles. Mehnaz Kamal B. Business Administration 2020-08-22T18:11:10Z 2020-08-22T18:11:10Z 2020 2020-01 Internship report ID 16204101 http://hdl.handle.net/10361/13999 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Robi Axiata Limited OTT Telecom Messaging preferences Voice revenue Digital solutions Telecommunication Wireless communication systems |
| spellingShingle |
Robi Axiata Limited OTT Telecom Messaging preferences Voice revenue Digital solutions Telecommunication Wireless communication systems Kamal, Mehnaz Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Haque, Mohammad Mujibul |
| author_facet |
Haque, Mohammad Mujibul Kamal, Mehnaz |
| format |
Internship report |
| author |
Kamal, Mehnaz |
| author_sort |
Kamal, Mehnaz |
| title |
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| title_short |
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| title_full |
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| title_fullStr |
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| title_full_unstemmed |
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited |
| title_sort |
factors affecting consumers' allurement towards ott communication and impact on telecom revenue: an investigation on robi axiata limited |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13999 |
| work_keys_str_mv |
AT kamalmehnaz factorsaffectingconsumersallurementtowardsottcommunicationandimpactontelecomrevenueaninvestigationonrobiaxiatalimited |
| _version_ |
1814307795459112960 |