Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Detalles Bibliográficos
Autor principal: Tanveer, Quazi
Otros Autores: Ehsan,, Subhat
Formato: Internship report
Lenguaje:English
Publicado: Brac University 2020
Materias:
Acceso en línea:http://hdl.handle.net/10361/13996
id 10361-13996
record_format dspace
spelling 10361-139962020-08-22T21:01:14Z Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division Tanveer, Quazi Ehsan,, Subhat Brac Business School, Brac University Rasel Industries Limited (RIL) Automobile sector Customer satisfaction Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 26). Rasel Industries LTD (RIL) is one of the most rising force in the automobile sector in Bangladesh. With a loyal customer base they are the pioneer in providing value for money motorcycle to the people of Bangladesh. RIL has cemented their position in the 150cc to165cc segment. RIL is the sole importer and distributer in of Lifan, Victor-R and Motocross motorcycle in Bangladesh. The brand RIL has their focuses on customer satisfaction and customer service above their profitability. It has been the key to RIL’s success so far. RIL’s most famous brand is Lifan. Lifan has some premium bikes in the 150cc-165cc segment. I am posted as an executive in Sales and Marketing Department. My job is to maintain relation between RIL and their dealers in Mymensingh division which includes six districts: Mymensingh, Jamalpur, Sherpur, Kishorgonj, Netrokona and Tangail. In my internship report I am going to analyze the current market situation based on the overall industry and also predict the future potential of RIL in Mymensingh division. Quazi Tanveer B. Business Administration 2020-08-22T15:51:33Z 2020-08-22T15:51:33Z 2019 2019-12 Internship report ID 14104090 http://hdl.handle.net/10361/13996 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Rasel Industries Limited (RIL)
Automobile sector
Customer satisfaction
Marketing.
spellingShingle Rasel Industries Limited (RIL)
Automobile sector
Customer satisfaction
Marketing.
Tanveer, Quazi
Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
author2 Ehsan,, Subhat
author_facet Ehsan,, Subhat
Tanveer, Quazi
format Internship report
author Tanveer, Quazi
author_sort Tanveer, Quazi
title Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
title_short Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
title_full Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
title_fullStr Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
title_full_unstemmed Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
title_sort analyzing the current market situation and future potential of rasel industries ltd in mymensingh division
publisher Brac University
publishDate 2020
url http://hdl.handle.net/10361/13996
work_keys_str_mv AT tanveerquazi analyzingthecurrentmarketsituationandfuturepotentialofraselindustriesltdinmymensinghdivision
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