Factors driving cigarette aales in British American Tobacco Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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Brac University
2020
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| Online dostop: | http://hdl.handle.net/10361/13990 |
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10361-139902020-08-20T21:01:13Z Factors driving cigarette aales in British American Tobacco Bangladesh Rahman, Md Rezwanur Enam, Ms. Fabiha Amer, Akib Azmine Brac Business School, Brac University British American Tobacco Bangladesh Cigarette sales Management--Tobacco industry This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 29). British American Tobacco Bangladesh is a company that has been in the market of Bangladesh for more than 100 years and has been serving the consumers with their international quality product throughout this time. Even though the demand for tobacco products is very high in Bangladesh but due to its adverse health effects the tobacco industry is a very regulated industry in Bangladesh. The Tobacco Act undertaken by the Bangladesh Government puts a lot of restrictions on the activities of the tobacco companies starting from marketing of their products to very high taxation and excise duty charges. But having considered all those factors the revenue earned by the tobacco companies is still very high, last financial year BATB was the highest tax payer by paying a staggering amount of Tk 19,133 core taka in taxes. The aim of this study is to find out what are few of the factors that are driving the sale of cigarettes, by doing literature review on industry related articles and previous published papers I have narrowed down the factors to Price, Availability & Choices of Cigarettes. In addition, based on the literature review I constructed a questionnaire which was distributed via Google forms and 110 reposes were collected. Before the survey was conducted, I made three hypotheses based on the factors which represented each of the factors. The information collected was then interpreted using SPSS software and results were drawn. I conducted a descriptive analysis, factor analysis, reliability test and regression analysis on the data set. The results were then interpreted and conclusions were drawn from the results. Based on the coefficients table I found that the hypotheses related with price & availability being driving factors for sale of cigarettes were true as the beta value was positive and the T statistic showed a significance below 0.05. On the other hand, the hypothesis related with the third factor that is wide array of choices was proves wrong which means, a wider choice of cigarettes does not lead to an increase in the sale of the cigarettes. Md Rezwanur Rahman B. Business Administration 2020-08-20T07:44:35Z 2020-08-20T07:44:35Z 2020 2020-01 Internship report http://hdl.handle.net/10361/13990 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
British American Tobacco Bangladesh Cigarette sales Management--Tobacco industry |
| spellingShingle |
British American Tobacco Bangladesh Cigarette sales Management--Tobacco industry Rahman, Md Rezwanur Factors driving cigarette aales in British American Tobacco Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Enam, Ms. Fabiha |
| author_facet |
Enam, Ms. Fabiha Rahman, Md Rezwanur |
| format |
Internship report |
| author |
Rahman, Md Rezwanur |
| author_sort |
Rahman, Md Rezwanur |
| title |
Factors driving cigarette aales in British American Tobacco Bangladesh |
| title_short |
Factors driving cigarette aales in British American Tobacco Bangladesh |
| title_full |
Factors driving cigarette aales in British American Tobacco Bangladesh |
| title_fullStr |
Factors driving cigarette aales in British American Tobacco Bangladesh |
| title_full_unstemmed |
Factors driving cigarette aales in British American Tobacco Bangladesh |
| title_sort |
factors driving cigarette aales in british american tobacco bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13990 |
| work_keys_str_mv |
AT rahmanmdrezwanur factorsdrivingcigaretteaalesinbritishamericantobaccobangladesh |
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1814309494978510848 |