Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 语言: | English |
| 出版: |
Brac University
2020
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10361/13983 |
| id |
10361-13983 |
|---|---|
| record_format |
dspace |
| spelling |
10361-139832020-08-18T21:01:30Z Conventional marketing vs. digital marketing: a study on Partex Furniture Limited Fahim, Mashfique Faisal Ahmed, Md Shamim Brac Business School, Brac University Digital marketing Conventional marketing Partex Furniture Limited Marketing. Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 42). This report presents the work experience on a well-known business organization “Partex Furniture Ltd” which is one of the largest local Companies in Bangladesh. This internship report is based on the internship program to the job experience that I am having successfully in Partex furniture Ltd. under marketing department from 3rd October to 3rd December. Digital Marketing is most probably the famous buzzword among marketers who are looking to expand the reach of their products or services beyond the boundaries of traditional methods. The most rewarding aspect about digital marketing is that it gives a level playing field to incumbents as well as small businessmen for their business promotion. Marketing via digital means help enhance the online presence of the business and provide a perfect platform where one can build the image of their brand quite strategically. The rapid evolution of digital marketing tools has certainly created new avenues for marketing and advertising of business. The whole point of this report is to look at the possibilities and future of digital marketing in Partex furniture Ltd. and as a whole in Bangladesh. In our country, only a handful of organizations have proper concern about digital market andmost of them are multinational organizations.I tried to know about the existing established policies, methods and actions of Partexspecially their actions oriented to different marketing activities and approaches to establishthemselves as a renowned brand locally and internationally. Mashfique Faisal Fahim M. Business Administration 2020-08-18T18:09:18Z 2020-08-18T18:09:18Z 2020 2020-01 Internship report ID 17364001 http://hdl.handle.net/10361/13983 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Conventional marketing Partex Furniture Limited Marketing. Online marketing |
| spellingShingle |
Digital marketing Conventional marketing Partex Furniture Limited Marketing. Online marketing Fahim, Mashfique Faisal Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. |
| author2 |
Ahmed, Md Shamim |
| author_facet |
Ahmed, Md Shamim Fahim, Mashfique Faisal |
| format |
Internship report |
| author |
Fahim, Mashfique Faisal |
| author_sort |
Fahim, Mashfique Faisal |
| title |
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| title_short |
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| title_full |
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| title_fullStr |
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| title_full_unstemmed |
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited |
| title_sort |
conventional marketing vs. digital marketing: a study on partex furniture limited |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13983 |
| work_keys_str_mv |
AT fahimmashfiquefaisal conventionalmarketingvsdigitalmarketingastudyonpartexfurniturelimited |
| _version_ |
1814306871392075776 |