Digital media strategy, planning and campaign management of Robi & Airtel

Digital media strategy, planning and campaign management of Robi & Airtel

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Islam, Fahmida
Rannpháirtithe:	Chowdhury, Ahmed Abir
Formáid:	Internship report
Teanga:	en_US
Foilsithe / Cruthaithe:	Brac University 2020
Ábhair:	Digital Media ADA Analytics Campaign Management Robi Airtel Online marketing.
Rochtain ar líne:	http://hdl.handle.net/10361/13975

Míreanna comhchosúla

Enhancing the digital reputation score of Airtel buzz
de réir: Amin, Fahmida
Foilsithe / Cruthaithe: (2024)

A study on the recent challenges of the telecommunication sector in Bangladesh: Robi-Airtel merger
de réir: Abedin, Jainul
Foilsithe / Cruthaithe: (2017)

ADA, translating data into actionable insights creating groundbreaking way forward for digital marketing
de réir: Reazi, Omar Iqbal
Foilsithe / Cruthaithe: (2020)

Developing content strategy of Airtel across digital platforms
de réir: Jahan, Mashrufa
Foilsithe / Cruthaithe: (2024)

Campaign evaluation of Robi Axiata Limited on winback offer
de réir: Nabila, Nishat
Foilsithe / Cruthaithe: (2016)

Product life cycle management of Airtel
de réir: Redwan, Farhan
Foilsithe / Cruthaithe: (2020)

Consumer promotion campaign in digital platform/media
de réir: Emon, Istiauque Ahmed
Foilsithe / Cruthaithe: (2018)

Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry
de réir: Jinia, Sumona Parvin
Foilsithe / Cruthaithe: (2018)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
de réir: Amin, Layas Bin
Foilsithe / Cruthaithe: (2020)

Importance of data analytics in advertising
de réir: Ahsan, Nazmul
Foilsithe / Cruthaithe: (2019)

Satisfaction level concerning distributors of Airtel Bangladesh Limited
de réir: Hemel, Abu Yeamin
Foilsithe / Cruthaithe: (2016)

The impact of digital marketing on BTL marketing campaigns
de réir: Raeq, Protyoi Sinha
Foilsithe / Cruthaithe: (2016)

A case study and analysis of VFM campaign through out of home advertising of Airtel Bangladesh Limited
de réir: Khan, Md Irfanul Haque
Foilsithe / Cruthaithe: (2016)

Driving engagement and innovation of My Robi
de réir: Chowdhury, Anika Aftarin
Foilsithe / Cruthaithe: (2024)

Procurement & negotiation practices in ADA – analytics data advertising (Axiata Digital Bangladesh)
de réir: Mizan, Meraz Bin
Foilsithe / Cruthaithe: (2021)

The planning process for BTL marketing campaigns
de réir: Yasin, Md. Fahad
Foilsithe / Cruthaithe: (2017)

Comparative analysis on various media campaigns of Grameenphone
de réir: Khan, Masnun Ridwan
Foilsithe / Cruthaithe: (2016)

Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
de réir: Abedin, Saiyara Arsheen
Foilsithe / Cruthaithe: (2024)

Effectiveness of digital marketing through social media campaign
de réir: Chowdhury, Mumtarin Ashab
Foilsithe / Cruthaithe: (2018)

Operations and marketing campaigning strategies
de réir: Molla, Tashfick Ahmed
Foilsithe / Cruthaithe: (2018)

Social media dependence in Bangladesh buffet restaurant sectors
de réir: Promee, Nishat Shama
Foilsithe / Cruthaithe: (2023)

Robi’s Digital solution analysis and customer relationship management
de réir: Reza Chowdhury, Sanjida Binte
Foilsithe / Cruthaithe: (2023)

The transformation of communication and media in digital era
de réir: Khanam, Syeda Afia
Foilsithe / Cruthaithe: (2020)

Analyzing B2B digital communication: an Example from Robi
de réir: Rahman, Atiya
Foilsithe / Cruthaithe: (2021)

Digital service department and its contribution to Robi Axiata Limited
de réir: Jamil, Tasnim
Foilsithe / Cruthaithe: (2018)

An observational study to analyze the efficiency of the social media campaign to promote a brand
de réir: Alam, Saad Bin
Foilsithe / Cruthaithe: (2022)

Learning the cosmoses of digital media at The Tech Academy
de réir: Hossain, Mehjabin
Foilsithe / Cruthaithe: (2024)

Report on internship at Webable Digital
de réir: Gomes, Christina Isabela
Foilsithe / Cruthaithe: (2020)

Performance of campaigns of Pickaboo
de réir: Faysal, Sarker Rakin
Foilsithe / Cruthaithe: (2021)

How ADA provides business solution using Insights from data
de réir: Mahmud, S M Rabeet
Foilsithe / Cruthaithe: (2020)

Media campaign study of the Oral Therapy Extension Programme (OTEP II)
de réir: UNICEF
Foilsithe / Cruthaithe: (2016)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
de réir: Neha, Tafriha Kamrul
Foilsithe / Cruthaithe: (2024)

Exploring capital expenditure planning process & tracking in Robi Axiata Limited
de réir: Rahi, Md. Sabirul Islam
Foilsithe / Cruthaithe: (2015)

Commercialization of cholbe Robi Application & Robi’s Association with A2I at Robi Axiata Limited
de réir: Meherin, Anika
Foilsithe / Cruthaithe: (2020)

Digital services department of Robi Axiata Limited
de réir: Uddin, Armaan Rusheeq
Foilsithe / Cruthaithe: (2016)

How to deliver effective customer service through social media
de réir: Hossain, Ifran
Foilsithe / Cruthaithe: (2017)

Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid
de réir: Md. Nahiduzzaman
Foilsithe / Cruthaithe: (2015)

Role of SAP on Robi Axiata Limited
de réir: Islam, Md. Rezwanul
Foilsithe / Cruthaithe: (2016)

Opportunities and challenges of digital marketing in Bangladesh
de réir: Chowdhury, Md. Abu Bakar
Foilsithe / Cruthaithe: (2016)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
de réir: Khan, Ashiqul Haque
Foilsithe / Cruthaithe: (2020)