Digital media strategy, planning and campaign management of Robi & Airtel

Digital media strategy, planning and campaign management of Robi & Airtel

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Manylion Llyfryddiaeth
Prif Awdur:	Islam, Fahmida
Awduron Eraill:	Chowdhury, Ahmed Abir
Fformat:	Internship report
Iaith:	en_US
Cyhoeddwyd:	Brac University 2020
Pynciau:	Digital Media ADA Analytics Campaign Management Robi Airtel Online marketing.
Mynediad Ar-lein:	http://hdl.handle.net/10361/13975

Eitemau Tebyg

Enhancing the digital reputation score of Airtel buzz
gan: Amin, Fahmida
Cyhoeddwyd: (2024)

A study on the recent challenges of the telecommunication sector in Bangladesh: Robi-Airtel merger
gan: Abedin, Jainul
Cyhoeddwyd: (2017)

ADA, translating data into actionable insights creating groundbreaking way forward for digital marketing
gan: Reazi, Omar Iqbal
Cyhoeddwyd: (2020)

Developing content strategy of Airtel across digital platforms
gan: Jahan, Mashrufa
Cyhoeddwyd: (2024)

Campaign evaluation of Robi Axiata Limited on winback offer
gan: Nabila, Nishat
Cyhoeddwyd: (2016)

Product life cycle management of Airtel
gan: Redwan, Farhan
Cyhoeddwyd: (2020)

Consumer promotion campaign in digital platform/media
gan: Emon, Istiauque Ahmed
Cyhoeddwyd: (2018)

Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry
gan: Jinia, Sumona Parvin
Cyhoeddwyd: (2018)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
gan: Amin, Layas Bin
Cyhoeddwyd: (2020)

Importance of data analytics in advertising
gan: Ahsan, Nazmul
Cyhoeddwyd: (2019)

Satisfaction level concerning distributors of Airtel Bangladesh Limited
gan: Hemel, Abu Yeamin
Cyhoeddwyd: (2016)

The impact of digital marketing on BTL marketing campaigns
gan: Raeq, Protyoi Sinha
Cyhoeddwyd: (2016)

A case study and analysis of VFM campaign through out of home advertising of Airtel Bangladesh Limited
gan: Khan, Md Irfanul Haque
Cyhoeddwyd: (2016)

Driving engagement and innovation of My Robi
gan: Chowdhury, Anika Aftarin
Cyhoeddwyd: (2024)

Procurement & negotiation practices in ADA – analytics data advertising (Axiata Digital Bangladesh)
gan: Mizan, Meraz Bin
Cyhoeddwyd: (2021)

The planning process for BTL marketing campaigns
gan: Yasin, Md. Fahad
Cyhoeddwyd: (2017)

Comparative analysis on various media campaigns of Grameenphone
gan: Khan, Masnun Ridwan
Cyhoeddwyd: (2016)

Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
gan: Abedin, Saiyara Arsheen
Cyhoeddwyd: (2024)

Effectiveness of digital marketing through social media campaign
gan: Chowdhury, Mumtarin Ashab
Cyhoeddwyd: (2018)

Operations and marketing campaigning strategies
gan: Molla, Tashfick Ahmed
Cyhoeddwyd: (2018)

Social media dependence in Bangladesh buffet restaurant sectors
gan: Promee, Nishat Shama
Cyhoeddwyd: (2023)

Robi’s Digital solution analysis and customer relationship management
gan: Reza Chowdhury, Sanjida Binte
Cyhoeddwyd: (2023)

The transformation of communication and media in digital era
gan: Khanam, Syeda Afia
Cyhoeddwyd: (2020)

Analyzing B2B digital communication: an Example from Robi
gan: Rahman, Atiya
Cyhoeddwyd: (2021)

Digital service department and its contribution to Robi Axiata Limited
gan: Jamil, Tasnim
Cyhoeddwyd: (2018)

An observational study to analyze the efficiency of the social media campaign to promote a brand
gan: Alam, Saad Bin
Cyhoeddwyd: (2022)

Learning the cosmoses of digital media at The Tech Academy
gan: Hossain, Mehjabin
Cyhoeddwyd: (2024)

Report on internship at Webable Digital
gan: Gomes, Christina Isabela
Cyhoeddwyd: (2020)

Performance of campaigns of Pickaboo
gan: Faysal, Sarker Rakin
Cyhoeddwyd: (2021)

How ADA provides business solution using Insights from data
gan: Mahmud, S M Rabeet
Cyhoeddwyd: (2020)

Media campaign study of the Oral Therapy Extension Programme (OTEP II)
gan: UNICEF
Cyhoeddwyd: (2016)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
gan: Neha, Tafriha Kamrul
Cyhoeddwyd: (2024)

Exploring capital expenditure planning process & tracking in Robi Axiata Limited
gan: Rahi, Md. Sabirul Islam
Cyhoeddwyd: (2015)

Commercialization of cholbe Robi Application & Robi’s Association with A2I at Robi Axiata Limited
gan: Meherin, Anika
Cyhoeddwyd: (2020)

Digital services department of Robi Axiata Limited
gan: Uddin, Armaan Rusheeq
Cyhoeddwyd: (2016)

How to deliver effective customer service through social media
gan: Hossain, Ifran
Cyhoeddwyd: (2017)

Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid
gan: Md. Nahiduzzaman
Cyhoeddwyd: (2015)

Role of SAP on Robi Axiata Limited
gan: Islam, Md. Rezwanul
Cyhoeddwyd: (2016)

Opportunities and challenges of digital marketing in Bangladesh
gan: Chowdhury, Md. Abu Bakar
Cyhoeddwyd: (2016)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
gan: Khan, Ashiqul Haque
Cyhoeddwyd: (2020)