Digital media strategy, planning and campaign management of Robi & Airtel
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| स्वरूप: | Internship report |
| भाषा: | en_US |
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Brac University
2020
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| ऑनलाइन पहुंच: | http://hdl.handle.net/10361/13975 |
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10361-13975 |
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10361-139752020-08-18T21:01:25Z Digital media strategy, planning and campaign management of Robi & Airtel Islam, Fahmida Chowdhury, Ahmed Abir Brac Business School, Brac University Digital Media ADA Analytics Campaign Management Robi Airtel Online marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 30-31). Executing digital media strategy, planning and managing campaigns are most crucial in case digital media marketing. In ADA, Digital Planning and Strategy department assures these steps in order to drive the best solution for clients. This digital strategy making, setting up plan and managing the campaigns include in depth analysis of data inherited from analytics, ads manager, salesforce and other internal sources. Through those analysis of reach, impression, frequency and budget allocation strategists can provide best outcomes for the brands who wants to enlighten their brand name in most visited/used digital platforms. Considering the importance of the Digital Planning and Strategy department I have chosen my topic “Digital Media Strategy, Planning and Campaign Management of Robi & Airtel”. Most important parts of this report are understanding of the execution of digital strategies, plans and the management of campaigns for two most renowned telco brands of the country, Robi and Airtel. Also, this report includes brief discussion about ADA - analytics · data · advertising, major concerns regarding strategy making and planning, budget allocation, used media platforms for each campaign and some calculations needed to allocate appropriate budget for each campaign. Fahmida Islam B. Business Administration 2020-08-18T09:16:25Z 2020-08-18T09:16:25Z 2020 2020-01 Internship report ID 15304020 http://hdl.handle.net/10361/13975 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Digital Media ADA Analytics Campaign Management Robi Airtel Online marketing. |
| spellingShingle |
Digital Media ADA Analytics Campaign Management Robi Airtel Online marketing. Islam, Fahmida Digital media strategy, planning and campaign management of Robi & Airtel |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Chowdhury, Ahmed Abir |
| author_facet |
Chowdhury, Ahmed Abir Islam, Fahmida |
| format |
Internship report |
| author |
Islam, Fahmida |
| author_sort |
Islam, Fahmida |
| title |
Digital media strategy, planning and campaign management of Robi & Airtel |
| title_short |
Digital media strategy, planning and campaign management of Robi & Airtel |
| title_full |
Digital media strategy, planning and campaign management of Robi & Airtel |
| title_fullStr |
Digital media strategy, planning and campaign management of Robi & Airtel |
| title_full_unstemmed |
Digital media strategy, planning and campaign management of Robi & Airtel |
| title_sort |
digital media strategy, planning and campaign management of robi & airtel |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13975 |
| work_keys_str_mv |
AT islamfahmida digitalmediastrategyplanningandcampaignmanagementofrobiairtel |
| _version_ |
1814309494788718592 |