Pricing strategy of Telecommunication industry in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | Internship report |
| שפה: | en_US |
| יצא לאור: |
Brac University
2020
|
| נושאים: | |
| גישה מקוונת: | http://hdl.handle.net/10361/13952 |
| id |
10361-13952 |
|---|---|
| record_format |
dspace |
| spelling |
10361-139522020-08-16T10:28:41Z Pricing strategy of Telecommunication industry in Bangladesh Mahmud, Warda Asif Rahman, Sharmin Shabnam Brac Business School, Brac University Pricing strategies Telecommunication Robi Axiata Limited This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 51). The telecom industry in Bangladesh has been performing outstandingly well making it the fifth largest in Asia Pacific. In this dynamic environment, the second largest telecom company currently is Robi Axiata Ltd. The company has been performing outstandingly well in comparison to some of its competitors. However, it still has its fair share of obstacles and hardships when it comes to pricing their products due to various external and internal factors. One of the major responsibilities of the strategic finance team was to determine the pricing strategy and also monitor the trends in APPD and APPM due to any challenges faced by the company. In this paper, the factors contributing to pricing strategies and some challenges faced by them have been highlighted and discussed. The main aim of this paper was to highlight the pricing strategy as well as show how these implementations have resulted in the overall revenue trends for the companies owned by Robi Axiata Ltd. Warda Asif Mahmud B. Business Administration 2020-08-15T17:20:03Z 2020-08-15T17:20:03Z 2019 2019-12 Internship report ID 16104015 http://hdl.handle.net/10361/13952 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Pricing strategies Telecommunication Robi Axiata Limited |
| spellingShingle |
Pricing strategies Telecommunication Robi Axiata Limited Mahmud, Warda Asif Pricing strategy of Telecommunication industry in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Rahman, Sharmin Shabnam |
| author_facet |
Rahman, Sharmin Shabnam Mahmud, Warda Asif |
| format |
Internship report |
| author |
Mahmud, Warda Asif |
| author_sort |
Mahmud, Warda Asif |
| title |
Pricing strategy of Telecommunication industry in Bangladesh |
| title_short |
Pricing strategy of Telecommunication industry in Bangladesh |
| title_full |
Pricing strategy of Telecommunication industry in Bangladesh |
| title_fullStr |
Pricing strategy of Telecommunication industry in Bangladesh |
| title_full_unstemmed |
Pricing strategy of Telecommunication industry in Bangladesh |
| title_sort |
pricing strategy of telecommunication industry in bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13952 |
| work_keys_str_mv |
AT mahmudwardaasif pricingstrategyoftelecommunicationindustryinbangladesh |
| _version_ |
1814307795285049344 |