Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Формат: | Internship report |
| Язык: | English |
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Brac University
2020
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| Online-ссылка: | http://hdl.handle.net/10361/13949 |
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10361-139492020-08-15T21:01:16Z Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd Chowdhury, Mahtabashamin Al-din, Zaheed hossein Mohammad Brac Business School, Brac University Digital media E- marketing Traditional media Rebranding Product proposition Internet marketing Electronic commerce--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 24-25). During my internship period at Priyoshop.com LTD, I have worked for different corporate clients and Focallure is one of them. In my report I have tried to portray the Growth and challenges of digital marketing over traditional marketing .And how it reaches people by the rebranding of different brands. To find out the real information an interview has been taken where I acknowledged about the reason behind the rebranding like – solving the issues with previous logo, introducing new value proposition, reach more people at a time etc. Moreover, for the rebranding of Focallure in the time of Brand Week , they used social media most, over the traditional media. Based on this interview and other secondary data I have also conduct a survey to find out the purchase behavior of customers, reason behind choosing Facallure, how much they satisfied with the services, pricing etc. However, after researching that entire field I have found that, in few areas the rebranding of Focallure has been successful but in terms of establishing new value proposition, pricing strategy, marketing strategy. they still need to focus more and bring some changes to increase their brand visibility, grab more customer and turn them into regular customer for long term. Mahtabashamin Chowdhury B. Business Administration 2020-08-15T15:05:53Z 2020-08-15T15:05:53Z 2020 2020-01 Internship report ID 14204017 http://hdl.handle.net/10361/13949 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital media E- marketing Traditional media Rebranding Product proposition Internet marketing Electronic commerce--Bangladesh |
| spellingShingle |
Digital media E- marketing Traditional media Rebranding Product proposition Internet marketing Electronic commerce--Bangladesh Chowdhury, Mahtabashamin Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Al-din, Zaheed hossein Mohammad |
| author_facet |
Al-din, Zaheed hossein Mohammad Chowdhury, Mahtabashamin |
| format |
Internship report |
| author |
Chowdhury, Mahtabashamin |
| author_sort |
Chowdhury, Mahtabashamin |
| title |
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| title_short |
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| title_full |
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| title_fullStr |
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| title_full_unstemmed |
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd |
| title_sort |
growth and challenges of e-commerce in bangladesh: a study on priyoshop.com ltd |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13949 |
| work_keys_str_mv |
AT chowdhurymahtabashamin growthandchallengesofecommerceinbangladeshastudyonpriyoshopcomltd |
| _version_ |
1814309282951200768 |