Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 语言: | English |
| 出版: |
Brac University
2020
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10361/13947 |
| id |
10361-13947 |
|---|---|
| record_format |
dspace |
| spelling |
10361-139472020-08-15T21:01:11Z Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services Kabir, Md. Rezwanul Haq, Mahmudul Brac Business School, Brac University Mobile financial services Digital recharge Customer satisfaction Convenience Robi Axiata Limited Consumer satisfaction. Banks and banking--Technological innovations Internet banking This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 29). With the uninterruptedly changing worldwide business trend, Bangladesh telecommunication industry is going to digitalize their recharge facilities through mobile financial services. Mobile financial services like bKash, Rocket, Nagad etc. are giving the facilities to do recharge in any operator in any time. Besides giving an overview of Robi Axiata Limited and describing about the job experience, the core project describes about customer satisfaction level on digital recharge of Robi through mobile financial services. The purpose of the report is to understand the issues that affect customer satisfaction level on digital recharge. The regression model recommended that “offer” variable had significant effect on customer satisfaction level on digital recharge of Robi through MFS. An organized survey questionnaire was created to collect the data and proved the model. Not only factor analysis but also multiple regression were also engaged to test the model. For increasing digital recharge, Robi has to create new offers for the customers and promote that offers so that customer can avail that offers. Md. Rezwanul Kabir B. Business Administration 2020-08-15T14:46:13Z 2020-08-15T14:46:13Z 2020 2020-01 Internship report ID 15304053 http://hdl.handle.net/10361/13947 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Mobile financial services Digital recharge Customer satisfaction Convenience Robi Axiata Limited Consumer satisfaction. Banks and banking--Technological innovations Internet banking |
| spellingShingle |
Mobile financial services Digital recharge Customer satisfaction Convenience Robi Axiata Limited Consumer satisfaction. Banks and banking--Technological innovations Internet banking Kabir, Md. Rezwanul Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Haq, Mahmudul |
| author_facet |
Haq, Mahmudul Kabir, Md. Rezwanul |
| format |
Internship report |
| author |
Kabir, Md. Rezwanul |
| author_sort |
Kabir, Md. Rezwanul |
| title |
Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| title_short |
Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| title_full |
Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| title_fullStr |
Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| title_full_unstemmed |
Customer satisfaction level on digital recharge of Robi Axiata Limited through mobile financial services |
| title_sort |
customer satisfaction level on digital recharge of robi axiata limited through mobile financial services |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13947 |
| work_keys_str_mv |
AT kabirmdrezwanul customersatisfactionlevelondigitalrechargeofrobiaxiatalimitedthroughmobilefinancialservices |
| _version_ |
1814308226861105152 |