Experiential marketing through activation of Asiatic EXP
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Internship report |
| Jazyk: | English |
| Vydáno: |
Brac University
2020
|
| Témata: | |
| On-line přístup: | http://hdl.handle.net/10361/13942 |
| id |
10361-13942 |
|---|---|
| record_format |
dspace |
| spelling |
10361-139422020-08-15T21:01:10Z Experiential marketing through activation of Asiatic EXP Hasnain, Khandaker Nihal Shaown, Jubairul Islam Brac Business School, Brac University Asiatic Experiential Marketing Ltd. (Asiatic EXP). Experiential marketing Target marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). Being adequately fortunate to be an Executive of Client Service department of the best BTL marketing agency in the nation, Asiatic Experiential Marketing Ltd. (Asiatic EXP). The progress of this sector is getting popularity and replacing other methods of promotion rapidly. The post of Client Service Executive gives the opportunity to learn about BTL marketing especially Experiential Marketing practically. I’ve already worked in several experiential marketing activation. Among those Unnatir Utshob PH2 is the biggest one. The client was Mahindra India. There was 4 type of activation we have done in this campaign in whole Bangladesh. All the attendees got some experience from those activations. The main target of the activations was increasing the sale of tractor in the country. From this campaign there are lots of thing to learn. Especially practical knowledge of dealing with client and control the field according to the clients demand besides how to make customer satisfied. To extend the statement one might learn Business communication, corporate behavior, maintaining commitment, developing good relationship with client, leading the team and lastly managing uncertain and unexpected situations. Khandaker Nihal Hasnain B. Business Administration 2020-08-14T20:06:56Z 2020-08-14T20:06:56Z 2019 2019-12 Internship report ID 15304028 http://hdl.handle.net/10361/13942 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Asiatic Experiential Marketing Ltd. (Asiatic EXP). Experiential marketing Target marketing. |
| spellingShingle |
Asiatic Experiential Marketing Ltd. (Asiatic EXP). Experiential marketing Target marketing. Hasnain, Khandaker Nihal Experiential marketing through activation of Asiatic EXP |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Shaown, Jubairul Islam |
| author_facet |
Shaown, Jubairul Islam Hasnain, Khandaker Nihal |
| format |
Internship report |
| author |
Hasnain, Khandaker Nihal |
| author_sort |
Hasnain, Khandaker Nihal |
| title |
Experiential marketing through activation of Asiatic EXP |
| title_short |
Experiential marketing through activation of Asiatic EXP |
| title_full |
Experiential marketing through activation of Asiatic EXP |
| title_fullStr |
Experiential marketing through activation of Asiatic EXP |
| title_full_unstemmed |
Experiential marketing through activation of Asiatic EXP |
| title_sort |
experiential marketing through activation of asiatic exp |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13942 |
| work_keys_str_mv |
AT hasnainkhandakernihal experientialmarketingthroughactivationofasiaticexp |
| _version_ |
1814308613790892032 |