Marketing strategies and communications management at Amari Dhaka
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2020
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| Acesso em linha: | http://hdl.handle.net/10361/13940 |
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10361-13940 |
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10361-139402020-08-14T21:01:14Z Marketing strategies and communications management at Amari Dhaka Karmoker, Maryan Shaown, Jubairul Islam Brac Business School, Brac University Amari Dhaka Marketing strategies Communications Public relations Sales and marketing Marketing--Management. Communication. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 36). The tourism and hospitality industry is currently at a state of boom in Bangladesh. With five well established international hotel and more to open over the next few years, the competition in the hotel industry is bound to see a greater escalation. With such steep competition, the marketing department of a 5-star hotel has to be on its toe to cater to the changing demands and wants. This report will provide a detailed insight into the marketing activities and promotional strategies implemented by the Marketing Department of Amari Dhaka. In this report, the step by step actions taken and their rationale for boosting sales will be discussed as well. The report will analyze the strategies that lead to higher sales and the ways the marketing activities could be improved for greater outcome. How social media and traditional media are used hand in hand to reach the target audience and how the marketing efforts can be improved to provide better results. Maryan Karmoker B. Business Administration 2020-08-14T18:35:25Z 2020-08-14T18:35:25Z 2019 2019-12 Internship report ID 15304017 http://hdl.handle.net/10361/13940 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Amari Dhaka Marketing strategies Communications Public relations Sales and marketing Marketing--Management. Communication. |
| spellingShingle |
Amari Dhaka Marketing strategies Communications Public relations Sales and marketing Marketing--Management. Communication. Karmoker, Maryan Marketing strategies and communications management at Amari Dhaka |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Shaown, Jubairul Islam |
| author_facet |
Shaown, Jubairul Islam Karmoker, Maryan |
| format |
Internship report |
| author |
Karmoker, Maryan |
| author_sort |
Karmoker, Maryan |
| title |
Marketing strategies and communications management at Amari Dhaka |
| title_short |
Marketing strategies and communications management at Amari Dhaka |
| title_full |
Marketing strategies and communications management at Amari Dhaka |
| title_fullStr |
Marketing strategies and communications management at Amari Dhaka |
| title_full_unstemmed |
Marketing strategies and communications management at Amari Dhaka |
| title_sort |
marketing strategies and communications management at amari dhaka |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13940 |
| work_keys_str_mv |
AT karmokermaryan marketingstrategiesandcommunicationsmanagementatamaridhaka |
| _version_ |
1814307556263198720 |