Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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Brac University
2020
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| Rochtain ar líne: | http://hdl.handle.net/10361/13844 |
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10361-138442020-03-10T21:01:14Z Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh Ananta, Antara Tarannum Mamoon, Mahreen Brac Business School, Brac University Corporate social responsibility Brand equity Chevron Bangladesh Social responsibility of business. Social responsibility of business--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 36-39). Corporate Social responsibility in Bangladesh is quite new comparative to its introduction in the industrial and business world. CSR aims to bridge stakeholders and the local community of the area of operations for an organization to depict their intention of believing in the greater good as a good corporate citizen. Moreover, CSR activities has been legally framed to accelerate community development through sustainable economic growth, leading to correlation of CSR activities and brand equity. In the corporate or business world in the recent times, CSR activities work as an endorsement to the brand equity and reputation of the organization. In the energy sector, CSR activities play a huge role in order to maintain peace and harmony in the community included in the area of operation. Since this sector is very sensitive in regard to environmental, health and safety hazards, for long-term success such sustainable engagement with the community plays a pivotal role. As energy sector deals with the natural resources of the earth which is to be depleted in the coming years, conservation through sustainability is an absolute necessity. Hence, through channeling information of the practice of CSR activities in the energy sector scrutinizes how corporations respond to predicaments. Antara Tarannum Ananta B. Business Administration 2020-03-10T08:27:19Z 2020-03-10T08:27:19Z 2019 2019-12 Internship report ID 16104028 http://hdl.handle.net/10361/13844 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Corporate social responsibility Brand equity Chevron Bangladesh Social responsibility of business. Social responsibility of business--Bangladesh. |
| spellingShingle |
Corporate social responsibility Brand equity Chevron Bangladesh Social responsibility of business. Social responsibility of business--Bangladesh. Ananta, Antara Tarannum Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Ananta, Antara Tarannum |
| format |
Internship report |
| author |
Ananta, Antara Tarannum |
| author_sort |
Ananta, Antara Tarannum |
| title |
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| title_short |
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| title_full |
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| title_fullStr |
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| title_full_unstemmed |
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh |
| title_sort |
corporate social responsibility (csr) influence on brand equity in energy sector: a case on chevron bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13844 |
| work_keys_str_mv |
AT anantaantaratarannum corporatesocialresponsibilitycsrinfluenceonbrandequityinenergysectoracaseonchevronbangladesh |
| _version_ |
1814308811471585280 |