An effective approach to launching a brand in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Quader, Fahim
Rannpháirtithe:	Habib, Md. Mamun
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2020
Ábhair:	Unilever Bangladesh Limited Brand launching Branding (Marketing) > Bangladesh
Rochtain ar líne:	http://hdl.handle.net/10361/13819

Míreanna comhchosúla

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Impact of media in growing brand
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Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
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A deep dive into the branding strategies of Daraz Bangladesh Limited
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Foilsithe / Cruthaithe: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

The RACI Matrix and its implications: a case of Unilever
de réir: Ahmed, Muhtasim Rafid
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Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
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Brand awareness and brand perception of ‘Mr. Cookie’
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Services marketing and branding strategies of Englishplz Limited
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
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Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
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The effect of advertising awareness on brand equity in social media
de réir: Jabin, Siddiqua Mahe
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Corporate branding : concept and cases\
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Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
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Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
de réir: Islam, Aminul
Foilsithe / Cruthaithe: (2023)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
de réir: Jahan, Marjana
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Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
de réir: Mehdi, Sakib
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How branding is changing the landscape of IPDC Finance Limited
de réir: Rodrigues, Melissa Maria
Foilsithe / Cruthaithe: (2022)

The role of client service officers at Brand Practitioners Bangladesh
de réir: Raisa, Khadiza Al Tahira Chowdhury
Foilsithe / Cruthaithe: (2024)

Branding and communication mix of Transcom Beverages Ltd
de réir: Arefin, Sajid
Foilsithe / Cruthaithe: (2024)

Study on measuring brand awareness of OPPO Bangladesh
de réir: Musavee, Tehsin
Foilsithe / Cruthaithe: (2018)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

Brand building and management
de réir: Faruque, Md. Golam
Foilsithe / Cruthaithe: (2019)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
de réir: Rahman, Imran
Foilsithe / Cruthaithe: (2020)

Brand theories practiced by British American Tobacco Bangladesh
de réir: Haque, A.K.M. Azimul
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The impact of digital marketing in building customer relationship and brand promotion
de réir: Khan, Sanzeeda Islam
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Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
de réir: Khan, Zahidur Rahim
Foilsithe / Cruthaithe: (2023)

Launching "Alokjatra", a ride sharing service to empower women’
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Foilsithe / Cruthaithe: (2018)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
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Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

A study on the consumer behavior of health food drinks sachet packs
de réir: Siddique, Md. Abu Bakar
Foilsithe / Cruthaithe: (2022)

Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
de réir: Tabassum, Faizava Nawshin
Foilsithe / Cruthaithe: (2022)

Marketing practice of the brand “Savlon”
de réir: Aric, MD. Samiul Hasan
Foilsithe / Cruthaithe: (2023)

Employee branding and employee engagement at Daraz Bangladesh Ltd
de réir: Islam Mahim, Nurun Nahar
Foilsithe / Cruthaithe: (2023)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
de réir: Aurin, Shenjuti Mahmud
Foilsithe / Cruthaithe: (2022)

Effectiveness of brand presence on digital marketing by Positive Hub 360
de réir: Mostafa, Chowdhury Fahim
Foilsithe / Cruthaithe: (2016)

Observation on launching procedure of Nestlé Fruita Vitals
de réir: Tazrian, Nawar
Foilsithe / Cruthaithe: (2017)