An effective approach to launching a brand in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Формат: | Internship report |
| Мова: | English |
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Brac University
2020
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| Онлайн доступ: | http://hdl.handle.net/10361/13819 |
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10361-138192020-03-02T21:01:15Z An effective approach to launching a brand in Bangladesh Quader, Fahim Habib, Md. Mamun Brac Business School, Brac University Unilever Bangladesh Limited Brand launching Branding (Marketing)--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 23). The Internship report is the reflection of my 3 months working and learning period as an Intern for the Brands Function under Food & Refreshment (F&R) Department at Unilever Bangladesh Limited. The research report titled “An Effective Approach to Launching a Brand in Bangladesh” has been prepared with a view to exploring the process of Unilever’s brand launching in the country and how it can be implemented in a more organized way. To begin with, the report provides an overview of Unilever Global and Unilever Bangladesh Limited, the key responsibilities of all the functional departments, Brands of Unilever Bangladesh Limited and my role as an intern has been described in details in this segment. The “Literature Review” part covers some key thoughts of Branding according to the experts. Later in the “Analysis and Interpretation of Data” segment, the report discusses about the Pre-Launching activities and the structural approach to a brand’s A to Z. Creating a brand’s identity to establishing a Market Deployment Gate (MDG) has been discussed here in this part. After the analysis of the previous segment of the report, the key findings has been discussed in order to make it precise. The report also recognizes a set of changes that Unilever Bangladesh Limited can follow for gaining higher productivity in terms of work. To conclude, the experiences and learnings have been mentioned in the three month long Internship period from a challenging yet exciting opportunity in Unilever Bangladesh Limited. Fahim Quader B. Business Administration 2020-03-02T06:14:04Z 2020-03-02T06:14:04Z 2019 2019-09-09 Internship report ID 15104094 http://hdl.handle.net/10361/13819 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Unilever Bangladesh Limited Brand launching Branding (Marketing)--Bangladesh |
| spellingShingle |
Unilever Bangladesh Limited Brand launching Branding (Marketing)--Bangladesh Quader, Fahim An effective approach to launching a brand in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Habib, Md. Mamun |
| author_facet |
Habib, Md. Mamun Quader, Fahim |
| format |
Internship report |
| author |
Quader, Fahim |
| author_sort |
Quader, Fahim |
| title |
An effective approach to launching a brand in Bangladesh |
| title_short |
An effective approach to launching a brand in Bangladesh |
| title_full |
An effective approach to launching a brand in Bangladesh |
| title_fullStr |
An effective approach to launching a brand in Bangladesh |
| title_full_unstemmed |
An effective approach to launching a brand in Bangladesh |
| title_sort |
effective approach to launching a brand in bangladesh |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13819 |
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AT quaderfahim aneffectiveapproachtolaunchingabrandinbangladesh AT quaderfahim effectiveapproachtolaunchingabrandinbangladesh |
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