The transformation of communication and media in digital era
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2020
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/13817 |
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10361-13817 |
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10361-138172020-03-02T21:01:14Z The transformation of communication and media in digital era Khanam, Syeda Afia Enam, Fabiha Brac Business School, Brac University Robishop Digitalization Market position Communication Campaign Communication in management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 49). Robi Axiata Ltd is one of the growing telecommunications company in Bangladesh .The organization is coming up with new digital ideas in order to give the best solution to their customers. In this report, an in-depth analysis of robishop has been done which includes market segmentation, market positioning to marketing mix and how they are utilizing the marketing funnel. Moreover, it also includes the analysis of robishop’s market position using Porters five forces and the factors which affect them positively and vice versa. As the industry is moving towards digitalization it was important for a telecommunication company to introduce digital services to cope up with the trends of the market. Furthermore, the communication media platform is also changing along with it so the report explained the types of communication which are mostly used and how a campaign takes place; the evaluation of the campaigns launched by Robi Axiata Limited has also been explained. Syeda Afia Khanam B. Business Administration 2020-03-02T05:16:57Z 2020-03-02T05:16:57Z 2019 2019-08 Internship report ID 15104049 http://hdl.handle.net/10361/13817 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Robishop Digitalization Market position Communication Campaign Communication in management. |
| spellingShingle |
Robishop Digitalization Market position Communication Campaign Communication in management. Khanam, Syeda Afia The transformation of communication and media in digital era |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Khanam, Syeda Afia |
| format |
Internship report |
| author |
Khanam, Syeda Afia |
| author_sort |
Khanam, Syeda Afia |
| title |
The transformation of communication and media in digital era |
| title_short |
The transformation of communication and media in digital era |
| title_full |
The transformation of communication and media in digital era |
| title_fullStr |
The transformation of communication and media in digital era |
| title_full_unstemmed |
The transformation of communication and media in digital era |
| title_sort |
transformation of communication and media in digital era |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13817 |
| work_keys_str_mv |
AT khanamsyedaafia thetransformationofcommunicationandmediaindigitalera AT khanamsyedaafia transformationofcommunicationandmediaindigitalera |
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