Integrated channel strategies of Apex Footwear Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2020
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| Acesso em linha: | http://hdl.handle.net/10361/13719 |
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10361-137192020-02-04T21:01:19Z Integrated channel strategies of Apex Footwear Limited Waseka, Ifrit Akhtar, Afsana Brac Business School, Brac University Footwear Retail Channel E-commerce Customer Outlet Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 30-31). The industry of footwear in Bangladesh started from the colonial period. Currently Bangladesh exports footwear products to more than fifty countries including EU, China, Japan, Korea, Canada and North America. Bangladesh is in the eight rank for the largest footwear manufacturer in the world. Apex began its business with leather business in 1990. Currently apex holds the place for the largest shoemaker in the subcontinent with share of 15% leather footwear export in Bangladesh from $1.1 billion leather export. This paper serves the purpose of analyzing various channel strategies that Apex Footwear holds. Three key channels of Apex are- Retail outlets, E-commerce website & Franchise store. According to primary research, retail division of the Apex generates most of the sale. Moreover, retail business of Apex is now at the maturity stage which therefore requires new strategies to remain in the market. The report exhibits the involvement of different departments in store development process. On the other hand, e-commerce website of Apex is still in the introduction stage. In addition, franchise stores are established mostly for rural people which offer branded products at a reasonable price. The report interprets a survey result conducted on retail customers. Analysis of the survey contains customer’s experience at Apex’s retail outlets. Lastly, the report provides some recommendations based on customer’s suggestion. Ifrit Waseka B. Business Administration 2020-02-04T06:06:27Z 2020-02-04T06:06:27Z 2019 2019-09 Internship report ID 16304149 http://hdl.handle.net/10361/13719 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Footwear Retail Channel E-commerce Customer Outlet Internet marketing. |
| spellingShingle |
Footwear Retail Channel E-commerce Customer Outlet Internet marketing. Waseka, Ifrit Integrated channel strategies of Apex Footwear Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Waseka, Ifrit |
| format |
Internship report |
| author |
Waseka, Ifrit |
| author_sort |
Waseka, Ifrit |
| title |
Integrated channel strategies of Apex Footwear Limited |
| title_short |
Integrated channel strategies of Apex Footwear Limited |
| title_full |
Integrated channel strategies of Apex Footwear Limited |
| title_fullStr |
Integrated channel strategies of Apex Footwear Limited |
| title_full_unstemmed |
Integrated channel strategies of Apex Footwear Limited |
| title_sort |
integrated channel strategies of apex footwear limited |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13719 |
| work_keys_str_mv |
AT wasekaifrit integratedchannelstrategiesofapexfootwearlimited |
| _version_ |
1814308225939406848 |