Utilization of digital platform in brand & communication in Prime Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Internship report |
| Idioma: | English |
| Publicado: |
Brac University
2020
|
| Subjects: | |
| Acceso en liña: | http://hdl.handle.net/10361/13706 |
| id |
10361-13706 |
|---|---|
| record_format |
dspace |
| spelling |
10361-137062020-02-03T21:01:22Z Utilization of digital platform in brand & communication in Prime Bank Limited Khan, Nishat Saiara Adrita, Ummul Wara Brac Business School, Brac University Market segmentation SWOT analysis Prime Bank Limited Advertising--Brand name products Banks and banking--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 44-46). Prime Bank Limited is one of Bangladesh's major banks. Bangladesh's rapid economic growth and changes in people's lifestyles, behavior and other demographic variables are influencing marketing trends. In this report, I have represented an in-depth analysis of the tasks PBL has been performing based on market segmentation, marketing funnel. Furthermore, it also includes PBL’s current position using SWOT analysis. The industry today is moving towards a dynamic digital era where in order to survive and succeed, financial industries need evolve their marketing approach. This report contains types of available communication channels and the ones mostly used for campaign promotional purpose. Overall, the benefits of using the digital platform for marketing and communication purposes are outlined in this report Nishat Saiara Khan B. Business Administration 2020-02-03T04:05:05Z 2020-02-03T04:05:05Z 2019 2019-08 Internship report ID 15104031 http://hdl.handle.net/10361/13706 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Market segmentation SWOT analysis Prime Bank Limited Advertising--Brand name products Banks and banking--Bangladesh. |
| spellingShingle |
Market segmentation SWOT analysis Prime Bank Limited Advertising--Brand name products Banks and banking--Bangladesh. Khan, Nishat Saiara Utilization of digital platform in brand & communication in Prime Bank Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Khan, Nishat Saiara |
| format |
Internship report |
| author |
Khan, Nishat Saiara |
| author_sort |
Khan, Nishat Saiara |
| title |
Utilization of digital platform in brand & communication in Prime Bank Limited |
| title_short |
Utilization of digital platform in brand & communication in Prime Bank Limited |
| title_full |
Utilization of digital platform in brand & communication in Prime Bank Limited |
| title_fullStr |
Utilization of digital platform in brand & communication in Prime Bank Limited |
| title_full_unstemmed |
Utilization of digital platform in brand & communication in Prime Bank Limited |
| title_sort |
utilization of digital platform in brand & communication in prime bank limited |
| publisher |
Brac University |
| publishDate |
2020 |
| url |
http://hdl.handle.net/10361/13706 |
| work_keys_str_mv |
AT khannishatsaiara utilizationofdigitalplatforminbrandcommunicationinprimebanklimited |
| _version_ |
1814308612511629312 |