| Sumari: | This paper is based on the experience and evolution of a large microfinance provider BRAC -
which is working in Bangladesh. The paper stresses that poverty is not homogeneous, but is
manifested in different ways and in different contexts. It considers BRAC's response to this
broader understanding of poverty in Bangladesh, referring particularly to the ways in which
specific programmes were tailored and adapted to embrace new information about client needs
and behaviour. The study goes on to discuss impact assessment studies conducted on BRAC's
main poverty alleviation programme in rural areas - Rural Development Programme - that
provided significant data to substantiate BRAC's positive effect on poverty alleviation, as well as
providing information that led to subsequent programmatic shills in emphasis.
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