Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| 语言: | English |
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Brac University
2019
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| 在线阅读: | http://hdl.handle.net/10361/12795 |
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10361-127952019-10-20T21:01:04Z Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited Farhin, Nabila Adrita, Ummul Wara Brac Business School, Brac University Marketing Communications IDLC Finance Limited Corporate social responsibility Non-banking financial institutions Strategy Social responsibility of business Communication in marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). While financial sector of Bangladesh is getting more competitive and more complex situation is increasing, Corporate Social Responsibility is the one way to know how a company or financial institution is trying to reach to the stakeholders to cope up the financial up downs in Bangladesh. Among Non-Banking Financial Institutions, IDLC Finance Limited is doing good with a good range of profit and it is spending good amount of their profit in CSR. With a dedicated CSR team IDLC Finance Limited is communicating its CSR activities on various platforms. Having a curiosity, this report is done to measure the communication strategy of CSR of IDLC Finance Limited where a survey has been taken to know whether the target group knows about the CSR activities or not. All the CSR activities of IDLC Finance Limited has done in a way to help the deprived people of rural areas and some of the activities to help students in their education and learning. While CSR is one of the major parts of IDLC Finance Limited, the actions to spread awareness is also where different strategies are being followed. Nabila Farhin B. Business Administration 2019-10-20T04:43:43Z 2019-10-20T04:43:43Z 2019 2019-08 Internship report ID 15104125 http://hdl.handle.net/10361/12795 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Communications IDLC Finance Limited Corporate social responsibility Non-banking financial institutions Strategy Social responsibility of business Communication in marketing |
| spellingShingle |
Marketing Communications IDLC Finance Limited Corporate social responsibility Non-banking financial institutions Strategy Social responsibility of business Communication in marketing Farhin, Nabila Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Farhin, Nabila |
| format |
Internship report |
| author |
Farhin, Nabila |
| author_sort |
Farhin, Nabila |
| title |
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| title_short |
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| title_full |
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| title_fullStr |
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| title_full_unstemmed |
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited |
| title_sort |
measuring effectiveness of marketing communications of corporate social responsibility of idlc finance limited |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12795 |
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AT farhinnabila measuringeffectivenessofmarketingcommunicationsofcorporatesocialresponsibilityofidlcfinancelimited |
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