A digitization of the distribution system of Banglalink

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

书目详细资料
主要作者: Gain, Nurina Durba
其他作者: Habib, Md. Mamun
格式: Internship report
语言:English
出版: Brac University 2019
主题:
在线阅读:http://hdl.handle.net/10361/12791
id 10361-12791
record_format dspace
spelling 10361-127912019-10-16T21:01:06Z A digitization of the distribution system of Banglalink Gain, Nurina Durba Habib, Md. Mamun Brac Business School, Brac University Digital transformation Alternate channels Regular channels Multi-channels Digital enablers Business enterprises--Computer networks Electronic commerce Telecommunication This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 24-25). The report mainly focuses on the differences between alternate and regular channels, significance of alternate channels and partnerships for implementing multichannel strategies. The first chapter gives an overview of the telecommunications industry and Banglalink, with its digital transformation. The second chapter is about the origin, objectives and limitations of the report, and the literature and methodologies used in the report. The third chapter summarizes the responsibilities of my team and myself along with my internship experience. The following chapter deals with identifying the parties involved in both channels, and the advantages and disadvantages of doing business in those channels for comparison. The next two chapters discusses about the significance of alternate channels and digital enablers respectively. The last chapter concludes the report with recommendations. The main finding of the report is that utilization of multi-channels is essential for Banglalink’s digital transformation as well as cost reduction, higher efficiency and revenue. Nurina Durba Gain B. Business Administration 2019-10-16T05:42:35Z 2019-10-16T05:42:35Z 2019 2019-09 Internship report ID 15104078 http://hdl.handle.net/10361/12791 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Digital transformation
Alternate channels
Regular channels
Multi-channels
Digital enablers
Business enterprises--Computer networks
Electronic commerce
Telecommunication
spellingShingle Digital transformation
Alternate channels
Regular channels
Multi-channels
Digital enablers
Business enterprises--Computer networks
Electronic commerce
Telecommunication
Gain, Nurina Durba
A digitization of the distribution system of Banglalink
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
author2 Habib, Md. Mamun
author_facet Habib, Md. Mamun
Gain, Nurina Durba
format Internship report
author Gain, Nurina Durba
author_sort Gain, Nurina Durba
title A digitization of the distribution system of Banglalink
title_short A digitization of the distribution system of Banglalink
title_full A digitization of the distribution system of Banglalink
title_fullStr A digitization of the distribution system of Banglalink
title_full_unstemmed A digitization of the distribution system of Banglalink
title_sort digitization of the distribution system of banglalink
publisher Brac University
publishDate 2019
url http://hdl.handle.net/10361/12791
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