Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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Brac University
2019
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10361-127872019-10-15T21:01:05Z Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model Aony, Sabera Shahrin Mahboob, Asheka Brac Business School, Brac University Sheba.xyz Four Factor Model Repurchase intention Start-Up New business enterprises Entrepreneurship This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 40). I have tried to depict the underlying factors of intention to repurchase service from online service industry. Later it is being identified that some factors are highly responsible for customer retention to online service sector. At first I tried to identify the dependent variable for this topic which is ‘repurchase intention’ and for my dependent variable my chosen independent variables are ‘Pricing’, ‘Brand experience’ and ‘Service Quality’. We have tried to determine the relationship among these variables. My main concern was to identify the core relationship with the dependent and independent variable. After that I worked for collecting data from respondents with selective questions related to my respective topic. Moreover, I tried to analyses the missing data’s as well and replaced them also by doing outlier detection. In addition, I also did factor analysis description, data analysis using pattern component matrix, communalities, Reliability test, Validity test, Regression analysis etc. Besides this, I checked confirmed reliability through Cronbach‟s alpha and validity with convergent and discriminant legitimacy. Moreover, in order to identify the viability of our hypothesis, we developed composite variable and regression analysis from pattern component matrix. Finally, I have been able to get the results and left my constraints and recommendations. Sabera Shahrin Aony B. Business Administration 2019-10-15T04:38:51Z 2019-10-15T04:38:51Z 2019 2019-08 Internship report ID 14204057 http://hdl.handle.net/10361/12787 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Sheba.xyz Four Factor Model Repurchase intention Start-Up New business enterprises Entrepreneurship |
| spellingShingle |
Sheba.xyz Four Factor Model Repurchase intention Start-Up New business enterprises Entrepreneurship Aony, Sabera Shahrin Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Mahboob, Asheka |
| author_facet |
Mahboob, Asheka Aony, Sabera Shahrin |
| format |
Internship report |
| author |
Aony, Sabera Shahrin |
| author_sort |
Aony, Sabera Shahrin |
| title |
Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| title_short |
Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| title_full |
Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| title_fullStr |
Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| title_full_unstemmed |
Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model |
| title_sort |
customer’s repurchase intention with sheba.xyz: based on the four factor model |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12787 |
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AT aonysaberashahrin customersrepurchaseintentionwithshebaxyzbasedonthefourfactormodel |
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