BRAC Bank TARA: an initiative to empower women
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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10361-127862019-10-15T21:01:07Z BRAC Bank TARA: an initiative to empower women Khandaker, Mim Akhtar, Afsana Brac Business School, Brac University BRAC Bank Limited TARA Women Women banking Banks and banking--Bangladesh. Women in development This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 33). This report has been written based on the internship experience of working in BRAC Bank Limited in the Account Service Department. During my 3 month internship period in BRAC Bank, I decided to write my report on BRAC Bank TARA, a women banking segment of BRAC Bank. This is BRAC bank‟s initiative to involve more women in the banking sector and help women entrepreneurs grow in our country. I decided to find out if TARA is actually helping women become empowered and to do that I conducted a survey on TARA account-holders to know their perception of this banking segment. This report starts with a short introduction of BRAC Bank Limited and following that, comes the introduction of the report where I have stated the rationale of the study, limitations and scope of the study. Then I discussed the related literature of the report and subsequently the methodology of the report where I described the data collection and analysis process. After that I have given a broad overview of TARA products and services which also includes loan features and various TARA card features. Lastly, I have analyzed the data, included important pie-charts with required statistics, discussed the findings and made recommendations. I have found that most women believe that TARA is indeed helping them to eradicate their fear of banks and encouraging them to make financial decisions on their own, therefore taking a greater control of their lives. Although TARA is on its process of empowering women, I believe it has some areas where BRAC Bank can work on for further helping the women of our nation. At the end of the report, I have concluded my thoughts about TARA after conducting the study and also inserted the sources that were used in this report and the questionnaire that was used for the survey. Mim Khandaker B. Business Administration 2019-10-15T04:27:43Z 2019-10-15T04:27:43Z 2019 2019-08 Internship report ID 15104188 http://hdl.handle.net/10361/12786 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
BRAC Bank Limited TARA Women Women banking Banks and banking--Bangladesh. Women in development |
spellingShingle |
BRAC Bank Limited TARA Women Women banking Banks and banking--Bangladesh. Women in development Khandaker, Mim BRAC Bank TARA: an initiative to empower women |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
author2 |
Akhtar, Afsana |
author_facet |
Akhtar, Afsana Khandaker, Mim |
format |
Internship report |
author |
Khandaker, Mim |
author_sort |
Khandaker, Mim |
title |
BRAC Bank TARA: an initiative to empower women |
title_short |
BRAC Bank TARA: an initiative to empower women |
title_full |
BRAC Bank TARA: an initiative to empower women |
title_fullStr |
BRAC Bank TARA: an initiative to empower women |
title_full_unstemmed |
BRAC Bank TARA: an initiative to empower women |
title_sort |
brac bank tara: an initiative to empower women |
publisher |
Brac University |
publishDate |
2019 |
url |
http://hdl.handle.net/10361/12786 |
work_keys_str_mv |
AT khandakermim bracbanktaraaninitiativetoempowerwomen |
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