Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.
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| Formáid: | Internship report |
| Teanga: | English |
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Brac University
2019
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| Rochtain ar líne: | http://hdl.handle.net/10361/12480 |
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10361-12480 |
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10361-124802019-09-30T06:05:03Z Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. Sakib, Nazmus Ahmed, Md. Shamim Brac Business School, Brac University Digital marketing Traditional marketing Communication Navana LPG Limited Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 29). This internship report we will emphasis on the traditional marketing as well as digital marketing strategies, policies and practices incorporated by my experience at Navana LPG Ltd. Navana LPG is a concern of Navana Group and we will see the strategic marketing communications of Navana LPG in this report. Digital marketing is advancing or marketing items or brands by means of at least one types of electric media. It is not quite the same as customary marketing in that it includes the utilization of channels and strategies that empower an association to break down marketing efforts and comprehend what is working and Digital marketing is quickly developing power in the present marketing playing field, it is set to be the eventual fate of marketing, and it appears to be likely that digital media will before long supplant increasingly conventional structures inside and out. The certainties are that digital techniques for correspondence and marketing are quicker, progressively adaptable, and handy, so it is maybe obvious that once the innovation ended up accessible we started rapidly moving into the digital age. The primary concern is, the digital age is here, and those organizations that neglect to adjust to the new marketing atmosphere are at incredible danger of going terminated within the near future. More investments in digital media are needed which may give a better visibility of the brands and make the advertising and marketing atmosphere more delightful. The main aim of this report is to find the strategic standing of Navana LPG ltd and make a balance between the traditional marketing activites with the digital marketing approaches. Nazmus Sakib M. Business Administration 2019-08-22T05:13:49Z 2019-08-22T05:13:49Z 2019 2019-04 Internship report ID 14264056 http://hdl.handle.net/10361/12480 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Traditional marketing Communication Navana LPG Limited Marketing |
| spellingShingle |
Digital marketing Traditional marketing Communication Navana LPG Limited Marketing Sakib, Nazmus Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Sakib, Nazmus |
| format |
Internship report |
| author |
Sakib, Nazmus |
| author_sort |
Sakib, Nazmus |
| title |
Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| title_short |
Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| title_full |
Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| title_fullStr |
Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| title_full_unstemmed |
Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd. |
| title_sort |
roles of digital marketing vs traditional marketing communication a perspective on navana lpg ltd. |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12480 |
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AT sakibnazmus rolesofdigitalmarketingvstraditionalmarketingcommunicationaperspectiveonnavanalpgltd |
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