ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Format: | Internship report |
| Jezik: | English |
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Brac University
2019
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| Online dostop: | http://hdl.handle.net/10361/12368 |
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10361-123682019-09-30T05:55:29Z ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. Shahab, Osama Mamoon, Mahreen Brac Business School, Brac University Media buying Asiatic Marketing and Communications Limited Advertising Communication Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 39). My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns Asiatic MCL conducted in order to attract clients. Asiatic MCL remains indulged in a variety of brand activation programs and campaigns using distinct media platforms such as television, radio, newspaper etc. Details of regular clients have been provided as I have been also responsible for coming up with ideas to various products of the clients as a brand. Furthermore, I have included a SWOT analysis conducted in order to display the position AMCL holds compared to the competitors. A descriptive insight of my time at Asiatic JWT along with an in-depth detail of my work where I had the opportunity to work with national and international clients, via occasional reviews, conceptualizing, arranging and actualizing thoughts on the best way to execute Asiatic's administrations in the most ideal way. At the end I have also mentioned about some important customer awareness programs including ‘Mir Cement Monthly Campaign, KFC press release, Mir Cement follow-up 10-day campaign. In the meantime, I have additionally referenced about how branding was accomplished for these products trying to make the brands more engaging than the contenders' items and furthermore to hold these brands in the consumers' psyches. Osama Shahab B. Business Administration 2019-07-16T04:47:51Z 2019-07-16T04:47:51Z 2019 2019-05 Internship report ID 15304064 http://hdl.handle.net/10361/12368 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Media buying Asiatic Marketing and Communications Limited Advertising Communication Marketing |
| spellingShingle |
Media buying Asiatic Marketing and Communications Limited Advertising Communication Marketing Shahab, Osama ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Shahab, Osama |
| format |
Internship report |
| author |
Shahab, Osama |
| author_sort |
Shahab, Osama |
| title |
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| title_short |
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| title_full |
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| title_fullStr |
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| title_full_unstemmed |
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd. |
| title_sort |
atl marketing and its impact on brands- a case study on asiatic marketing and communications ltd. |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12368 |
| work_keys_str_mv |
AT shahabosama atlmarketinganditsimpactonbrandsacasestudyonasiaticmarketingandcommunicationsltd |
| _version_ |
1814307717796331520 |