Analysis of the integration of Apex rewards loyalty program
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| 格式: | Internship report |
| 语言: | English |
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Brac University
2019
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| 在线阅读: | http://hdl.handle.net/10361/12358 |
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10361-123582023-01-24T05:45:44Z Analysis of the integration of Apex rewards loyalty program Khan, Saffat Rahman Haque, K.M. Nafiul Brac Business School, Brac University Apex Footwear Limited Rewards program Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 24). The internship thesis stresses on the analysis of Apex Rewards which is a newly launched loyalty program by Apex Footwear Limited. I have managed to put together this report since I had an experience as an Intern in the Marketing Department of Apex Footwear Limited from 7th January, 2019 to 7th April, 2019. The report mainly details the functionality of Apex Rewards program and how it has led me to use it as an instrument in order to analyze the customer satisfaction of the Apex shoppers. The report also gives a brief outline of Apex Footwear Limited and their journey into the footwear market. Moreover, the term paper also entails the whole consumer satisfaction analysis and survey responses. The summarized results have been illustrated with statistical charts for visual aid. The primary objective of the project was to decipher the base which Apex Rewards were holding since its launch and to monitor the level of satisfaction and standing the shoppers have towards Apex. I believe the report will serve as a good reference for Apex as well as other companies who are willing to put out loyal programs in the future. Apex has a very well rounded and engaging internship program which has enabled me gain a great corporate and practical experience thus making my transition from academia to profession very smooth and less complex. Due to this exposure, I have also managed to put forward recommendations that will be aiding in the future for Apex Rewards and the company itself. Saffat Rahman Khan B. Business Administration 2019-07-14T09:44:01Z 2019-07-14T09:44:01Z 2019 2019-04-28 Internship report ID 16304166 http://hdl.handle.net/10361/12358 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Apex Footwear Limited Rewards program Consumer satisfaction. |
| spellingShingle |
Apex Footwear Limited Rewards program Consumer satisfaction. Khan, Saffat Rahman Analysis of the integration of Apex rewards loyalty program |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Haque, K.M. Nafiul |
| author_facet |
Haque, K.M. Nafiul Khan, Saffat Rahman |
| format |
Internship report |
| author |
Khan, Saffat Rahman |
| author_sort |
Khan, Saffat Rahman |
| title |
Analysis of the integration of Apex rewards loyalty program |
| title_short |
Analysis of the integration of Apex rewards loyalty program |
| title_full |
Analysis of the integration of Apex rewards loyalty program |
| title_fullStr |
Analysis of the integration of Apex rewards loyalty program |
| title_full_unstemmed |
Analysis of the integration of Apex rewards loyalty program |
| title_sort |
analysis of the integration of apex rewards loyalty program |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12358 |
| work_keys_str_mv |
AT khansaffatrahman analysisoftheintegrationofapexrewardsloyaltyprogram |
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1814308130361704448 |