Factors affecting derby’s brand equity in Kushtia territory
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Idioma: | English |
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Brac University
2019
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| Acesso em linha: | http://hdl.handle.net/10361/12334 |
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10361-123342019-09-30T05:51:12Z Factors affecting derby’s brand equity in Kushtia territory Samonti, Afra Tasnim Chowdhury, Hasan Maksud Brac Business School, Brac University British American Tobacco Bangladesh Tobacco Derby Marketing Brand name products -- Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). British American Tobacco Bangladesh (BATB) is one of the largest multinational companies of the country and brings about two thirds of the revenue generated by the tobacco industry. Despite operating in a controversial industry, BATB has consistently promoted sustainable business while achieving milestones in multiple aspects. This report describes the learning and experience derived from working in BATB as a Global Graduate – Marketing. As for first three months, I have experienced world class Tobacco business while knowing details about Trade Marketing and Distribution in the Urban, Sub Urban and Rural Market. I wrote about the background of BATB, history and also the product they are offering to the customers. Then I gave small introduction of the Marketing department where I am working, talked about the dynamics of trade marketing and distribution and focused on a Brand’s Pack Upgrade Campaign. As a part of my learning in three months, I have also conducted a research to understand factors that are contributing in building Brand Equity in Kushtia Territory. In the research, I have done both primary and secondary data collection to come to the research conclusion. Afra Tasnim Samonti B. Business Administration 2019-07-11T04:16:02Z 2019-07-11T04:16:02Z 2019 2019-05 Internship report ID 15104213 http://hdl.handle.net/10361/12334 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
British American Tobacco Bangladesh Tobacco Derby Marketing Brand name products -- Management |
| spellingShingle |
British American Tobacco Bangladesh Tobacco Derby Marketing Brand name products -- Management Samonti, Afra Tasnim Factors affecting derby’s brand equity in Kushtia territory |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Chowdhury, Hasan Maksud |
| author_facet |
Chowdhury, Hasan Maksud Samonti, Afra Tasnim |
| format |
Internship report |
| author |
Samonti, Afra Tasnim |
| author_sort |
Samonti, Afra Tasnim |
| title |
Factors affecting derby’s brand equity in Kushtia territory |
| title_short |
Factors affecting derby’s brand equity in Kushtia territory |
| title_full |
Factors affecting derby’s brand equity in Kushtia territory |
| title_fullStr |
Factors affecting derby’s brand equity in Kushtia territory |
| title_full_unstemmed |
Factors affecting derby’s brand equity in Kushtia territory |
| title_sort |
factors affecting derby’s brand equity in kushtia territory |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12334 |
| work_keys_str_mv |
AT samontiafratasnim factorsaffectingderbysbrandequityinkushtiaterritory |
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