Consumer behavior of Banglalink Digital Communications Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Taal: | English |
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Brac University
2019
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| Online toegang: | http://hdl.handle.net/10361/12325 |
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10361-123252019-09-30T05:49:30Z Consumer behavior of Banglalink Digital Communications Limited Islam, S M Sazid Habib, Md. Mamun Brac Business School, Brac University Banglalink Customer behaviour Telecommunication--Bangladesh. Customer services. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 21). The Telecommunication industry is one of the biggest industry in Bangladesh, Banglalink Digital Communications Limited is one of the leading and successful companies in the industry conquering the third position in the ranking. This paper reflects on to evaluate the customer satisfaction of Banglalink. Firstly, it assesses the telecommunication industry giving a description of the business followed by the paper focuses on gaining customer insights through survey data collection, followed by interpretation and analysis of the data collected through both online and offline platform. In this study, I focused mainly on identifying the potential customers of Banglalink based on their recharge pattern, connection type, their views towards the advertisements and promotions, etc. This research is exploratory research where I tried to unearth the present position of Banglalink in the telecommunication market as well as, tried to identify the areas of improvement according to the customers such as network coverage needs to be improved. Moreover, I tried to discover the areas mostly liked by the consumers of Banglalink. Since this is a customer based research there is some delamination of the study such as the sample size considered is only 100 and the group of people surveyed can be extended which will make the study more accurate and reliable. Finally, some crucial recommendations have been shared which Banglalink might follow to strengthen their customer satisfaction base. S M Sazid Islam B. Business Administration 2019-07-09T05:26:16Z 2019-07-09T05:26:16Z 2019 2019-05-07 Internship report ID 15104081 http://hdl.handle.net/10361/12325 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Banglalink Customer behaviour Telecommunication--Bangladesh. Customer services. |
| spellingShingle |
Banglalink Customer behaviour Telecommunication--Bangladesh. Customer services. Islam, S M Sazid Consumer behavior of Banglalink Digital Communications Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Habib, Md. Mamun |
| author_facet |
Habib, Md. Mamun Islam, S M Sazid |
| format |
Internship report |
| author |
Islam, S M Sazid |
| author_sort |
Islam, S M Sazid |
| title |
Consumer behavior of Banglalink Digital Communications Limited |
| title_short |
Consumer behavior of Banglalink Digital Communications Limited |
| title_full |
Consumer behavior of Banglalink Digital Communications Limited |
| title_fullStr |
Consumer behavior of Banglalink Digital Communications Limited |
| title_full_unstemmed |
Consumer behavior of Banglalink Digital Communications Limited |
| title_sort |
consumer behavior of banglalink digital communications limited |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12325 |
| work_keys_str_mv |
AT islamsmsazid consumerbehaviorofbanglalinkdigitalcommunicationslimited |
| _version_ |
1814307258598686720 |