Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.
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| Format: | Internship report |
| Idioma: | English |
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BRAC University
2019
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| Accés en línia: | http://hdl.handle.net/10361/12265 |
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10361-12265 |
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10361-122652019-09-30T05:45:26Z Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd Zaman, Shejuti Chowdhury, Suman Paul Brac Business School, Brac University Services marketing Marketing strategies Advertising. Internet marketing Marketing--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. Catalogued from PDF version of internship report. Includes bibliographical references (page 29). Over the years, advertising techniques have changed drastically; mostly happened due to cope with the changes in how consumers view and perceive things and to stand out in the clutter of today’s advertising efforts. This service became the most obvious while marketers are realizing the importance of differentiating not only in terms of their product’s USPs, but also in how they present and promote it to the consumers. These creative agencies know that they will continually need to find and create innovative approaches to respond to major industry shifts underway. That’s exactly when Ogilvy & Mather came in Bangladesh with all the expertise to support the big brands in every possible way which includes a 360 solution for each of the brands or companies. Shejuti Zaman M. Business Administration 2019-06-26T09:15:19Z 2019-06-26T09:15:19Z 2019 2019-04-30 Internship report ID 16164022 http://hdl.handle.net/10361/12265 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Services marketing Marketing strategies Advertising. Internet marketing Marketing--Management. |
| spellingShingle |
Services marketing Marketing strategies Advertising. Internet marketing Marketing--Management. Zaman, Shejuti Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. |
| author2 |
Chowdhury, Suman Paul |
| author_facet |
Chowdhury, Suman Paul Zaman, Shejuti |
| format |
Internship report |
| author |
Zaman, Shejuti |
| author_sort |
Zaman, Shejuti |
| title |
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| title_short |
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| title_full |
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| title_fullStr |
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| title_full_unstemmed |
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd |
| title_sort |
services marketing and strategy of ogilvy bangladesh communications pvt ltd |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12265 |
| work_keys_str_mv |
AT zamanshejuti servicesmarketingandstrategyofogilvybangladeshcommunicationspvtltd |
| _version_ |
1814307053986906112 |