The RACI Matrix and its implications: a case of Unilever

The RACI Matrix and its implications: a case of Unilever

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Detaylı Bibliyografya
Yazar:	Ahmed, Muhtasim Rafid
Diğer Yazarlar:	Ahmed, Riyashad
Materyal Türü:	Internship report
Dil:	English
Baskı/Yayın Bilgisi:	Brac University 2019
Konular:	RACI Matrix Unilever Bangladesh Limited Brand name products Consumer goods
Online Erişim:	http://hdl.handle.net/10361/12240

Benzer Materyaller

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
Yazar:: Mim, Nishat Afnan
Baskı/Yayın Bilgisi: (2024)

The procedure of launching brand new homecare products in the country
Yazar:: Sikder, Shihab Al Mahmud
Baskı/Yayın Bilgisi: (2019)

Brands and firebrands : insights from experts /
Baskı/Yayın Bilgisi: (2003)

Services marketing and branding strategies of Englishplz Limited
Yazar:: Morshed, Zarif
Baskı/Yayın Bilgisi: (2024)

Strategic brand management : building, measuring, and managing brand equity /
Yazar:: Keller, Kevin Lane, 1956-
Baskı/Yayın Bilgisi: (2003)

Corporate branding : concept and cases\
Baskı/Yayın Bilgisi: (2005)

Training analysis at Unilever Bangladesh (UBL)
Yazar:: Manzoor, Lamisa
Baskı/Yayın Bilgisi: (2016)

The new strategic brand management : advanced insights and strategic thinking /
Yazar:: Kapferer, Jean-Noël
Baskı/Yayın Bilgisi: (2012)

Strategic brand management : creating and sustaining brand equity long term /
Yazar:: Kapferer, Jean-Noël
Baskı/Yayın Bilgisi: (1997)

An analysis of retail merchandising activities of Unilever Bangladesh Limited
Yazar:: Shahrukh, Rifat
Baskı/Yayın Bilgisi: (2017)

An effective approach to launching a brand in Bangladesh
Yazar:: Quader, Fahim
Baskı/Yayın Bilgisi: (2020)

Promoting Rin career ready academy: a web-based platform
Yazar:: Sayeed, Tasnur
Baskı/Yayın Bilgisi: (2018)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
Yazar:: Sarwar, Ohin
Baskı/Yayın Bilgisi: (2024)

How branding is changing the landscape of IPDC Finance Limited
Yazar:: Rodrigues, Melissa Maria
Baskı/Yayın Bilgisi: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
Yazar:: Bhuiyan, Rafiur Rahman
Baskı/Yayın Bilgisi: (2019)

Impact of media in growing brand
Yazar:: Tabinda, Faraiba Farnan
Baskı/Yayın Bilgisi: (2016)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Yazar:: Rakibuzzaman, Md.
Baskı/Yayın Bilgisi: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Baskı/Yayın Bilgisi: (2010)

Strategic brand management : building, measuring, and managing brand equity /
Yazar:: Keller, Kevin Lane, 1956-
Baskı/Yayın Bilgisi: (2015)

Brand promotion and successful marketing strategies of Dabur
Yazar:: Sheikh, Lipon
Baskı/Yayın Bilgisi: (2018)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Baskı/Yayın Bilgisi: (2005)

Global brand power : leveraging branding for long-term growth /
Yazar:: Kahn, Barbara E.
Baskı/Yayın Bilgisi: (2013)

Branding and communication mix of Transcom Beverages Ltd
Yazar:: Arefin, Sajid
Baskı/Yayın Bilgisi: (2024)

A study of why Unilever Bangladesh Ltd. is switching from the existing Management Information System (MIS) - matrix to a new MIS- TM1
Yazar:: Shareef, Tasnim
Baskı/Yayın Bilgisi: (2024)

Internal and external factors of Nestle and comparison with Unilever
Yazar:: Birahim, Shaikh Afnan
Baskı/Yayın Bilgisi: (2021)

Media planning of Unilever
Yazar:: Deep, Mahrab Masud
Baskı/Yayın Bilgisi: (2017)

Utilization of digital platform in brand & communication in Prime Bank Limited
Yazar:: Khan, Nishat Saiara
Baskı/Yayın Bilgisi: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
Yazar:: Sakib Ur Rahman, Mohammad
Baskı/Yayın Bilgisi: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
Yazar:: Tasnim, Sarah
Baskı/Yayın Bilgisi: (2020)

Advance towards digitalisation: automation of inbound logistics of Unilever Bangladesh Limited
Yazar:: Shaheen, Subah
Baskı/Yayın Bilgisi: (2020)

Factors affecting derby’s brand equity in Kushtia territory
Yazar:: Samonti, Afra Tasnim
Baskı/Yayın Bilgisi: (2019)

The study of the shopper marketing activation process of Unilever Bangladesh Limited
Yazar:: Rabu, Rabeya Jahan
Baskı/Yayın Bilgisi: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
Yazar:: Fahad, Shafayet Ullah
Baskı/Yayın Bilgisi: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
Yazar:: Keya, Kaniz Fatema
Baskı/Yayın Bilgisi: (2024)

Asiatic 360 and beyond
Yazar:: Anwar, Adiba
Baskı/Yayın Bilgisi: (2018)

The performance of bonds in Bangladesh market
Yazar:: Neeloy, Mir Shakib Shams Ahemd
Baskı/Yayın Bilgisi: (2019)

A study of the masterbranding of Dove
Yazar:: Silvee, Urmee Rahman
Baskı/Yayın Bilgisi: (2017)

Launching "Alokjatra", a ride sharing service to empower women’
Yazar:: Kabir, Sadan
Baskı/Yayın Bilgisi: (2018)

Financial modeling of RMPM forecasting and analysis in Unilever Bangladesh Limited
Yazar:: Rafa, Hridita Noori
Baskı/Yayın Bilgisi: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
Yazar:: Costa, Chowa Francisca
Baskı/Yayın Bilgisi: (2023)