The RACI Matrix and its implications: a case of Unilever

The RACI Matrix and its implications: a case of Unilever

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

ग्रंथसूची विवरण
मुख्य लेखक:	Ahmed, Muhtasim Rafid
अन्य लेखक:	Ahmed, Riyashad
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2019
विषय:	RACI Matrix Unilever Bangladesh Limited Brand name products Consumer goods
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/12240

समान संसाधन

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
द्वारा: Mim, Nishat Afnan
प्रकाशित: (2024)

The procedure of launching brand new homecare products in the country
द्वारा: Sikder, Shihab Al Mahmud
प्रकाशित: (2019)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Corporate branding : concept and cases\
प्रकाशित: (2005)

Training analysis at Unilever Bangladesh (UBL)
द्वारा: Manzoor, Lamisa
प्रकाशित: (2016)

The new strategic brand management : advanced insights and strategic thinking /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (2012)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997)

An analysis of retail merchandising activities of Unilever Bangladesh Limited
द्वारा: Shahrukh, Rifat
प्रकाशित: (2017)

An effective approach to launching a brand in Bangladesh
द्वारा: Quader, Fahim
प्रकाशित: (2020)

Promoting Rin career ready academy: a web-based platform
द्वारा: Sayeed, Tasnur
प्रकाशित: (2018)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
द्वारा: Sarwar, Ohin
प्रकाशित: (2024)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Impact of media in growing brand
द्वारा: Tabinda, Faraiba Farnan
प्रकाशित: (2016)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
प्रकाशित: (2010)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2015)

Brand promotion and successful marketing strategies of Dabur
द्वारा: Sheikh, Lipon
प्रकाशित: (2018)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
प्रकाशित: (2005)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

A study of why Unilever Bangladesh Ltd. is switching from the existing Management Information System (MIS) - matrix to a new MIS- TM1
द्वारा: Shareef, Tasnim
प्रकाशित: (2024)

Internal and external factors of Nestle and comparison with Unilever
द्वारा: Birahim, Shaikh Afnan
प्रकाशित: (2021)

Media planning of Unilever
द्वारा: Deep, Mahrab Masud
प्रकाशित: (2017)

Utilization of digital platform in brand & communication in Prime Bank Limited
द्वारा: Khan, Nishat Saiara
प्रकाशित: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
द्वारा: Sakib Ur Rahman, Mohammad
प्रकाशित: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
द्वारा: Tasnim, Sarah
प्रकाशित: (2020)

Advance towards digitalisation: automation of inbound logistics of Unilever Bangladesh Limited
द्वारा: Shaheen, Subah
प्रकाशित: (2020)

Factors affecting derby’s brand equity in Kushtia territory
द्वारा: Samonti, Afra Tasnim
प्रकाशित: (2019)

The study of the shopper marketing activation process of Unilever Bangladesh Limited
द्वारा: Rabu, Rabeya Jahan
प्रकाशित: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
द्वारा: Fahad, Shafayet Ullah
प्रकाशित: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
द्वारा: Keya, Kaniz Fatema
प्रकाशित: (2024)

Asiatic 360 and beyond
द्वारा: Anwar, Adiba
प्रकाशित: (2018)

The performance of bonds in Bangladesh market
द्वारा: Neeloy, Mir Shakib Shams Ahemd
प्रकाशित: (2019)

A study of the masterbranding of Dove
द्वारा: Silvee, Urmee Rahman
प्रकाशित: (2017)

Launching "Alokjatra", a ride sharing service to empower women’
द्वारा: Kabir, Sadan
प्रकाशित: (2018)

Financial modeling of RMPM forecasting and analysis in Unilever Bangladesh Limited
द्वारा: Rafa, Hridita Noori
प्रकाशित: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
द्वारा: Costa, Chowa Francisca
प्रकाशित: (2023)