The RACI Matrix and its implications: a case of Unilever

The RACI Matrix and its implications: a case of Unilever

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliografiske detaljer
Hovedforfatter:	Ahmed, Muhtasim Rafid
Andre forfattere:	Ahmed, Riyashad
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2019
Fag:	RACI Matrix Unilever Bangladesh Limited Brand name products Consumer goods
Online adgang:	http://hdl.handle.net/10361/12240

Lignende værker

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
af: Mim, Nishat Afnan
Udgivet: (2024)

The procedure of launching brand new homecare products in the country
af: Sikder, Shihab Al Mahmud
Udgivet: (2019)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Corporate branding : concept and cases\
Udgivet: (2005)

Training analysis at Unilever Bangladesh (UBL)
af: Manzoor, Lamisa
Udgivet: (2016)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

An analysis of retail merchandising activities of Unilever Bangladesh Limited
af: Shahrukh, Rifat
Udgivet: (2017)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

Promoting Rin career ready academy: a web-based platform
af: Sayeed, Tasnur
Udgivet: (2018)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
af: Sarwar, Ohin
Udgivet: (2024)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Impact of media in growing brand
af: Tabinda, Faraiba Farnan
Udgivet: (2016)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Udgivet: (2010)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Brand promotion and successful marketing strategies of Dabur
af: Sheikh, Lipon
Udgivet: (2018)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

A study of why Unilever Bangladesh Ltd. is switching from the existing Management Information System (MIS) - matrix to a new MIS- TM1
af: Shareef, Tasnim
Udgivet: (2024)

Internal and external factors of Nestle and comparison with Unilever
af: Birahim, Shaikh Afnan
Udgivet: (2021)

Media planning of Unilever
af: Deep, Mahrab Masud
Udgivet: (2017)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

Advance towards digitalisation: automation of inbound logistics of Unilever Bangladesh Limited
af: Shaheen, Subah
Udgivet: (2020)

Factors affecting derby’s brand equity in Kushtia territory
af: Samonti, Afra Tasnim
Udgivet: (2019)

The study of the shopper marketing activation process of Unilever Bangladesh Limited
af: Rabu, Rabeya Jahan
Udgivet: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

The performance of bonds in Bangladesh market
af: Neeloy, Mir Shakib Shams Ahemd
Udgivet: (2019)

A study of the masterbranding of Dove
af: Silvee, Urmee Rahman
Udgivet: (2017)

Launching "Alokjatra", a ride sharing service to empower women’
af: Kabir, Sadan
Udgivet: (2018)

Financial modeling of RMPM forecasting and analysis in Unilever Bangladesh Limited
af: Rafa, Hridita Noori
Udgivet: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
af: Costa, Chowa Francisca
Udgivet: (2023)