Managing digital marketing communications: a case study on The City Bank Limited digital marketing team

Managing digital marketing communications: a case study on The City Bank Limited digital marketing team

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Yousuf, Faisal Ahsan
Rannpháirtithe:	Chowdhury, Ahmed Abir
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2019
Ábhair:	Digital marketing Communication The City Bank Limited Internet marketing Banks and banking > Bangladesh
Rochtain ar líne:	http://hdl.handle.net/10361/12230

Míreanna comhchosúla

Digital banking service of Dhaka Bank Limited at Nandipara
de réir: Mahbub, Intisar
Foilsithe / Cruthaithe: (2019)

The function of the “Ekhoni Account (Digital Account)” offered by The City Bank & the opinions of its staff
de réir: Mehbuba, Raida
Foilsithe / Cruthaithe: (2023)

Marketing mix of Dhaka Bank Limited
de réir: Rafi, Farhatul Hasan
Foilsithe / Cruthaithe: (2023)

Digital transformation in BRAC Bank Limited
de réir: Chowdhury, Ahmed Najin Khan
Foilsithe / Cruthaithe: (2018)

An Analysis on the marketing activities of Social Islami Bank Limited
de réir: Kabir, Sabit
Foilsithe / Cruthaithe: (2022)

General banking activities of the City Bank
de réir: Hossain, Monalisa
Foilsithe / Cruthaithe: (2017)

General banking activities of the City Bank Limited
de réir: Matin, Md. Abdul
Foilsithe / Cruthaithe: (2018)

Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
de réir: Tahsin, Anika
Foilsithe / Cruthaithe: (2024)

Marketing practices & service gap of Union Bank Limited, Banani branch
de réir: Khanam, Maisha
Foilsithe / Cruthaithe: (2019)

Methodical approach of making a potent digital marketing campaign
de réir: Mansur, Md. Sadman
Foilsithe / Cruthaithe: (2020)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
de réir: Nidhi, Syeda Nusrat Taznin
Foilsithe / Cruthaithe: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
de réir: Khan, Nishat Saiara
Foilsithe / Cruthaithe: (2020)

Implication of service marketing in POS (point of sales) acquiring business of BRAC Bank Limited
de réir: Shad, Md. Nowfel
Foilsithe / Cruthaithe: (2018)

Digital transformation in the banking sector of Bangladesh:IBBPLC perspective
de réir: Saqee, Mahlaka Murshed
Foilsithe / Cruthaithe: (2024)

Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
de réir: Muid, Noor-E-Alam Md
Foilsithe / Cruthaithe: (2018)

Marketing of bank’s products: Innovative suggestions for NCCBL
de réir: Ahmed, Nafisa
Foilsithe / Cruthaithe: (2023)

Retail banking activities of Mutual Trust Bank Limited
de réir: Khatun, Fatema
Foilsithe / Cruthaithe: (2023)

Key investment criteria of Prime Bank Investment Limited
de réir: Rahman Firat, Nahiyan
Foilsithe / Cruthaithe: (2024)

Retail banking credit risk management division of The City Bank Limited
de réir: Saif, Abrar Abdullah
Foilsithe / Cruthaithe: (2019)

Modeling employees’ skills for sustainable banking services of the City Bank Limited
de réir: Naushin, Najeebah
Foilsithe / Cruthaithe: (2022)

Card service: A successful city retail banking product
de réir: Ahsan, Mohammad Asif
Foilsithe / Cruthaithe: (2021)

Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications
de réir: Ashraf, Mohammad Zubayer
Foilsithe / Cruthaithe: (2019)

Different operational area of The City Bank : the job description of different department
de réir: Islam, Tanzia
Foilsithe / Cruthaithe: (2018)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
de réir: Amin, Layas Bin
Foilsithe / Cruthaithe: (2020)

Adoption of digital banking service by student at UCB Bank: a study on United Commercial Bank
de réir: Tasnim, Nishat
Foilsithe / Cruthaithe: (2024)

Internet banking services of Janata Bank Limited
de réir: Islam, MD Rafiqul
Foilsithe / Cruthaithe: (2023)

Retail banking, credit facility & performance appraisal of the employee of The City Bank Limited
de réir: Islam, Nafisa
Foilsithe / Cruthaithe: (2016)

Analyzing the core marketing functions of Debit and Credit card system of National Bank Limited
de réir: Irfan, S.M. Jian Hasan
Foilsithe / Cruthaithe: (2022)

Influence of digital marketing: connecting customers digitally with Symphony mobile
de réir: Rahman, SK. Moinur
Foilsithe / Cruthaithe: (2022)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
de réir: Fahim, Mashfique Faisal
Foilsithe / Cruthaithe: (2020)

Service quality and customer contentment of Dhaka Bank LTD internet banking
de réir: Nadia, Fariya Sadek
Foilsithe / Cruthaithe: (2018)

Unfolding the working processes of digital marketing in METACONNECT
de réir: Mashruf, Md.
Foilsithe / Cruthaithe: (2018)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
de réir: Nion, Sajid Hasan
Foilsithe / Cruthaithe: (2019)

Service marketing of Agrani Bank Ltd.
de réir: Ullah, Md. Ashfak
Foilsithe / Cruthaithe: (2018)

How Digital marketing works on pandemic
de réir: Bin Fazal, Shah Md. Rifat
Foilsithe / Cruthaithe: (2023)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
de réir: Ratul, Kazi Ashiqur Rahman
Foilsithe / Cruthaithe: (2018)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
de réir: Sheba, Nujhat
Foilsithe / Cruthaithe: (2018)

Case study on general banking activities of Bank Asia Limited
de réir: Gomes, Alethea Prity
Foilsithe / Cruthaithe: (2022)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
de réir: Afrin, Sajia
Foilsithe / Cruthaithe: (2024)

Influence of digital marketing: connecting customers digitally with Symphony Mobile
de réir: Rahman, SK. Moinur
Foilsithe / Cruthaithe: (2019)