Managing digital marketing communications: a case study on The City Bank Limited digital marketing team

Managing digital marketing communications: a case study on The City Bank Limited digital marketing team

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliografiske detaljer
Hovedforfatter:	Yousuf, Faisal Ahsan
Andre forfattere:	Chowdhury, Ahmed Abir
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2019
Fag:	Digital marketing Communication The City Bank Limited Internet marketing Banks and banking > Bangladesh
Online adgang:	http://hdl.handle.net/10361/12230

Lignende værker

Digital banking service of Dhaka Bank Limited at Nandipara
af: Mahbub, Intisar
Udgivet: (2019)

The function of the “Ekhoni Account (Digital Account)” offered by The City Bank & the opinions of its staff
af: Mehbuba, Raida
Udgivet: (2023)

Marketing mix of Dhaka Bank Limited
af: Rafi, Farhatul Hasan
Udgivet: (2023)

Digital transformation in BRAC Bank Limited
af: Chowdhury, Ahmed Najin Khan
Udgivet: (2018)

An Analysis on the marketing activities of Social Islami Bank Limited
af: Kabir, Sabit
Udgivet: (2022)

General banking activities of the City Bank
af: Hossain, Monalisa
Udgivet: (2017)

General banking activities of the City Bank Limited
af: Matin, Md. Abdul
Udgivet: (2018)

Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
af: Tahsin, Anika
Udgivet: (2024)

Marketing practices & service gap of Union Bank Limited, Banani branch
af: Khanam, Maisha
Udgivet: (2019)

Methodical approach of making a potent digital marketing campaign
af: Mansur, Md. Sadman
Udgivet: (2020)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
af: Nidhi, Syeda Nusrat Taznin
Udgivet: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

Implication of service marketing in POS (point of sales) acquiring business of BRAC Bank Limited
af: Shad, Md. Nowfel
Udgivet: (2018)

Digital transformation in the banking sector of Bangladesh:IBBPLC perspective
af: Saqee, Mahlaka Murshed
Udgivet: (2024)

Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
af: Muid, Noor-E-Alam Md
Udgivet: (2018)

Marketing of bank’s products: Innovative suggestions for NCCBL
af: Ahmed, Nafisa
Udgivet: (2023)

Retail banking activities of Mutual Trust Bank Limited
af: Khatun, Fatema
Udgivet: (2023)

Key investment criteria of Prime Bank Investment Limited
af: Rahman Firat, Nahiyan
Udgivet: (2024)

Retail banking credit risk management division of The City Bank Limited
af: Saif, Abrar Abdullah
Udgivet: (2019)

Modeling employees’ skills for sustainable banking services of the City Bank Limited
af: Naushin, Najeebah
Udgivet: (2022)

Card service: A successful city retail banking product
af: Ahsan, Mohammad Asif
Udgivet: (2021)

Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications
af: Ashraf, Mohammad Zubayer
Udgivet: (2019)

Different operational area of The City Bank : the job description of different department
af: Islam, Tanzia
Udgivet: (2018)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
af: Amin, Layas Bin
Udgivet: (2020)

Adoption of digital banking service by student at UCB Bank: a study on United Commercial Bank
af: Tasnim, Nishat
Udgivet: (2024)

Internet banking services of Janata Bank Limited
af: Islam, MD Rafiqul
Udgivet: (2023)

Retail banking, credit facility & performance appraisal of the employee of The City Bank Limited
af: Islam, Nafisa
Udgivet: (2016)

Analyzing the core marketing functions of Debit and Credit card system of National Bank Limited
af: Irfan, S.M. Jian Hasan
Udgivet: (2022)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
af: Fahim, Mashfique Faisal
Udgivet: (2020)

Service quality and customer contentment of Dhaka Bank LTD internet banking
af: Nadia, Fariya Sadek
Udgivet: (2018)

Unfolding the working processes of digital marketing in METACONNECT
af: Mashruf, Md.
Udgivet: (2018)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
af: Nion, Sajid Hasan
Udgivet: (2019)

Service marketing of Agrani Bank Ltd.
af: Ullah, Md. Ashfak
Udgivet: (2018)

How Digital marketing works on pandemic
af: Bin Fazal, Shah Md. Rifat
Udgivet: (2023)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
af: Ratul, Kazi Ashiqur Rahman
Udgivet: (2018)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

Case study on general banking activities of Bank Asia Limited
af: Gomes, Alethea Prity
Udgivet: (2022)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Influence of digital marketing: connecting customers digitally with Symphony Mobile
af: Rahman, SK. Moinur
Udgivet: (2019)