Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2019
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/12227 |
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10361-12227 |
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10361-122272019-09-30T05:52:31Z Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic Hasan, Shadman Habib, Md. Mamun Brac Business School, Brac University Advertising Film Logic Advertising--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 28). This internship encompasses the work experience and knowledge I had gathered while working for Film Logic as a project manager for 2 months. I primarily focused on digital advertising rather than other medias as the industry has slowly taken a massive shift towards it which I had observed while working with different clients who have been mentioned in the report. The report focuses on a number of clients and their advertising campaigns rather than the whole portfolio because of shortage of time and lack of resources. Although Film Logic has always been the primary content creator, we have worked hand on hand with the branding department of the repressive companies, a lot of time a third party agency who had contracts with the company concerned. The scripts were originally provided by the company or the agency while execution and realization of the concept was our primary goal. In the process we have also modified whole strategies and advertisements to be better suited for the audience and to have maximum effect it was intended for. I have discussed advertisement done with celebrity endorsements with Grameenphone(Telenor Group), Harpic(Reckitt Benckiser); humor appeal with Nestle , and emotional appeal with Banglalink and medias that are chosen to ensure maximum return on investment and increased brand equity (Banglalink). The purpose of the study was to determine the current trends and techniques that are used in advertising to influence the audience. Research has been done to find out how effective they were in reality. Shadman Hasan B. Business Administration 2019-06-23T10:50:11Z 2019-06-23T10:50:11Z 2019 2019-04-30 Internship report ID 15104205 http://hdl.handle.net/10361/12227 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Advertising Film Logic Advertising--Bangladesh. |
| spellingShingle |
Advertising Film Logic Advertising--Bangladesh. Hasan, Shadman Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Habib, Md. Mamun |
| author_facet |
Habib, Md. Mamun Hasan, Shadman |
| format |
Internship report |
| author |
Hasan, Shadman |
| author_sort |
Hasan, Shadman |
| title |
Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| title_short |
Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| title_full |
Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| title_fullStr |
Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| title_full_unstemmed |
Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic |
| title_sort |
study and analysis of current trends in advertising in bangladesh- a case study on film logic |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12227 |
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AT hasanshadman studyandanalysisofcurrenttrendsinadvertisinginbangladeshacasestudyonfilmlogic |
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1814308679580647424 |