The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Chi tiết về thư mục
Tác giả chính: Bhuiyan, Rafiur Rahman
Tác giả khác: Mamoon, Mahreen
Định dạng: Internship report
Ngôn ngữ:English
Được phát hành: Brac University 2019
Những chủ đề:
Brand equity
Promotion
Discounts
Brand name products > Bangladesh > Management.
Truy cập trực tuyến:http://hdl.handle.net/10361/12222

Internet

http://hdl.handle.net/10361/12222

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