The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliografiske detaljer
Hovedforfatter: Bhuiyan, Rafiur Rahman
Andre forfattere: Mamoon, Mahreen
Format: Internship report
Sprog:English
Udgivet: Brac University 2019
Fag:
Brand equity
Promotion
Discounts
Brand name products > Bangladesh > Management.
Online adgang:http://hdl.handle.net/10361/12222

Internet

http://hdl.handle.net/10361/12222

Lignende værker