The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Manylion Llyfryddiaeth
Prif Awdur: Bhuiyan, Rafiur Rahman
Awduron Eraill: Mamoon, Mahreen
Fformat: Internship report
Iaith:English
Cyhoeddwyd: Brac University 2019
Pynciau:
Brand equity
Promotion
Discounts
Brand name products > Bangladesh > Management.
Mynediad Ar-lein:http://hdl.handle.net/10361/12222

Rhyngrwyd

http://hdl.handle.net/10361/12222

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