Consumer Satisfaction on Biscuit in Bangladesh Market
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Idioma: | English |
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BRAC University
2019
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| Accés en línia: | http://hdl.handle.net/10361/12210 |
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10361-122102019-09-30T05:37:42Z Consumer Satisfaction on Biscuit in Bangladesh Market Imran, Mozammel Nayeem, Imtiaz Alam Brac Business School, Brac University Consumer Bangladesh Biscuit Customer services. Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 49). This report is based on internship activities and works in brand marketing in “Meghna Group of Industries”. During the time period the works performed here is linked with some analysis parts. All the analysis’s help to understand market condition on Consumer Perspective of Biscuit Industry of Bangladesh. It was a report to identify customers need and demand. It varies from person to person. So it was taken a wide variety of consumers from different gender, age, occupation, income group based on some important asking. SWOT, Porter’s five forces, Pestle these were used to identify understands the internal market and external market opportunity. Then in analysis part, a research model is used. The model is consists of three independent and one dependent variable. Independent variables are Price, Quantity, Taste and the dependent variable is Intention to purchase biscuits. Here is tried to know the change in the independent variables, how much changes make for the dependent variable. On the next part SPSS analysis is done for proper research understanding and scientific numeric presentation. Where it was found, there were some impacts on the dependent variable depending on the independent variable. The later part it contains the tasks and works were performed during the internship period. The next part is conclusion, Recommendation and reference. Mozammel Imran B. Business Administration 2019-06-23T04:14:43Z 2019-06-23T04:14:43Z 2019 2019-05-08 Internship report ID 15104073 http://hdl.handle.net/10361/12210 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 55 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer Bangladesh Biscuit Customer services. Consumer satisfaction. |
| spellingShingle |
Consumer Bangladesh Biscuit Customer services. Consumer satisfaction. Imran, Mozammel Consumer Satisfaction on Biscuit in Bangladesh Market |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Nayeem, Imtiaz Alam |
| author_facet |
Nayeem, Imtiaz Alam Imran, Mozammel |
| format |
Internship report |
| author |
Imran, Mozammel |
| author_sort |
Imran, Mozammel |
| title |
Consumer Satisfaction on Biscuit in Bangladesh Market |
| title_short |
Consumer Satisfaction on Biscuit in Bangladesh Market |
| title_full |
Consumer Satisfaction on Biscuit in Bangladesh Market |
| title_fullStr |
Consumer Satisfaction on Biscuit in Bangladesh Market |
| title_full_unstemmed |
Consumer Satisfaction on Biscuit in Bangladesh Market |
| title_sort |
consumer satisfaction on biscuit in bangladesh market |
| publisher |
BRAC University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12210 |
| work_keys_str_mv |
AT imranmozammel consumersatisfactiononbiscuitinbangladeshmarket |
| _version_ |
1814308542254940160 |