A study on the effectiveness of awareness program of workshop mechanics adopted by MJL Bangladesh Limited: a field marketing practice

A study on the effectiveness of awareness program of workshop mechanics adopted by MJL Bangladesh Limited: a field marketing practice

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.

Dades bibliogràfiques
Autor principal:	Rabbani, Md. Masum
Altres autors:	Haq, Mahmudul
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2019
Matèries:	Field marketing MJL Bangladesh Limited Sales promotion Direct marketing
Accés en línia:	http://hdl.handle.net/10361/12207

Ítems similars

Advertising and promotion : an integrated marketing communications perspective /
per: Belch, George E. (George Edward), 1951-
Publicat: (2010)

Consumer acceptance of culinary products with the aid of sales promotion
per: Fuad, Omar Farhan
Publicat: (2022)

Advertising and promotion : an integrated marketing communications perspective /
per: Belch, George E. (George Edward), 1951-, et al.
Publicat: (2021)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
per: Istiaque, Arif
Publicat: (2023)

An overview of direct sales in the business market of Bangladesh: a study on Grameenphone Ltd.
per: Ahmed, Taukir
Publicat: (2014)

Effectiveness of sales promotion of Robi Axiata
per: Marin, Nishat Tasnim
Publicat: (2018)

An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products
per: Ahnaf, Ahmed
Publicat: (2016)

Marketing automation : practical steps to more effective direct marketing /
per: LeSueur, Jeff, 1956-
Publicat: (2007)

Uses of the IMC tools for boosting the selling process: A study on Concord Entertainment Company Limited.
per: Bintay Nowsher, Sk. Fatima
Publicat: (2023)

Foreign exchange crisis and its impact on MJL Bangladesh PLC : a case study
per: Khan, Munia
Publicat: (2024)

Direct marketing: challenges and prospects from an experience On Dot com systems
per: Sharmin, Saima
Publicat: (2016)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
per: Ahona, Annan Masum
Publicat: (2024)

Analysis on sales and marketing activities of Techson Valley Limited
per: Debanth, Pooja
Publicat: (2021)

A report on database creation to digitally reach the growers of Syngenta Bangladesh.
per: Yasir, Taky
Publicat: (2024)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
per: Rahman, Mahamudur
Publicat: (2020)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
per: Afreen, Sadia
Publicat: (2019)

Importance of lead generation in sales and marketing
per: Noushin, Anika
Publicat: (2019)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
per: Saswatee, Reevu
Publicat: (2024)

The one to one future : building relationships one customer at a time /
per: Peppers, Don
Publicat: (1997)

Sales lead generation at Foodpanda Bangladesh Ltd
per: Masum, Md Monzurul Islam
Publicat: (2021)

Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
per: Sultana, Saki, et al.
Publicat: (2016)

ACI Limited's (consumer brands division) implementation of secondary sales automation
per: Sarkar, Akhi
Publicat: (2024)

An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector
per: Mahim, Mahia Sunnah
Publicat: (2024)

Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
per: Anwar, Asif
Publicat: (2019)

The Beard Society of Bangladesh: how a local business sparked its way through the international borders
per: Shabaz, Syed Md.
Publicat: (2022)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
per: Das, Dibakar
Publicat: (2024)

The effectiveness of the recruitment and selection process of sales personnel (field) at Square Toiletries Limited
per: Raisa, Samiha
Publicat: (2017)

Analysis of sales trend and forecast for commercial vehicles in Bangladesh market
per: Zaman, Quazi Asif-Uz-
Publicat: (2017)

Customer centric selling /
per: Bosworth, Michael T.
Publicat: (2004)

ACI Motors Ltd. Foton commercial vehicle sales and marketing
per: Ahnaf Rahman
Publicat: (2023)

Sales and marketing strategy implemented at Sigma Solutions
per: Shakil, Shahadat Hossain
Publicat: (2024)

A comprehensive study on marketing plan of ISHO Limited
per: Akhtar, Meehda Luban
Publicat: (2024)

Understanding sales performance through market research: analysis at SMC Enterprise Limited
per: Hossain, Md. Uzair
Publicat: (2024)

To attract regular customers and make sales similar to the ones pre-pandemic
per: Rahman, Arafat
Publicat: (2024)

The impact promotion of the marketing of a new services
per: Islam, Tanvirul
Publicat: (2024)

Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
per: Arafath, Nafiz Akter
Publicat: (2023)

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.
per: Chowdhury, Azmain Faek
Publicat: (2024)

Qualitative insights into promotion of pharmaceutical products in Bangladesh: how ethical are the practices?
per: Mohiuddin, Mahrukh, et al.
Publicat: (2016)

Qualitative insights into promotion of pharmaceutical products in Bangladesh: how ethical are the practices?
per: Mohiuddin, Mahrukh, et al.
Publicat: (2016)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
per: Niloy, Abid Hasan
Publicat: (2024)