Sustainability of Bata as market leader in footwear industry in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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Brac University
2019
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| Acesso em linha: | http://hdl.handle.net/10361/12204 |
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10361-122042019-09-30T05:44:17Z Sustainability of Bata as market leader in footwear industry in Bangladesh Hasan, Mia Fuad Ahmed, Shamim Brac Business School, Brac University Bata Footwear Bata Shoe Company (Bangladesh) Limited Footwear industry--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 23). The internship report was made on Bata Shoe Company Bangladesh Ltd., where the topic is to find out whether Bata has the capability to sustain as the market leader in Bangladesh. Bata has been the market leader in structured retail footwear industry since its inception, as no other brands like Bata has ever emerged till now. Only, Apex used to be Bata’s only close competitor taking second position in terms of market share. However, with time Bata’s quality of products started to deteriorate along with hike up in products prices, so customers started to shift from Bata to other brands. There are so many branded retailers now in the market which in turn has made life more difficult for Bata as they now have to compete with 10 to 12 brands, but previously it used to be only Apex Footwear. To cope up with rivals and survive in the industry, Bata can follow the footsteps of global brands and adopt their approaches. This report finds out the success factors of global footwear brands and made an comparison with Bata’s position. Through comparison, the gap between Bata and other brands have been discovered and also mentioned about the challenges that Bata is facing. The report also discusses about the organizational functions, structure and its operations. Lastly, the report also consists of few recommendations that Bata may follow in order to improve its profitability and continue to hold its position in the future. Mia Fuad Hasan B. Business Administration 2019-06-20T05:10:08Z 2019-06-20T05:10:08Z 2019 2019-05-08 Internship report ID 15104057 http://hdl.handle.net/10361/12204 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Bata Footwear Bata Shoe Company (Bangladesh) Limited Footwear industry--Bangladesh. |
| spellingShingle |
Bata Footwear Bata Shoe Company (Bangladesh) Limited Footwear industry--Bangladesh. Hasan, Mia Fuad Sustainability of Bata as market leader in footwear industry in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Ahmed, Shamim |
| author_facet |
Ahmed, Shamim Hasan, Mia Fuad |
| format |
Internship report |
| author |
Hasan, Mia Fuad |
| author_sort |
Hasan, Mia Fuad |
| title |
Sustainability of Bata as market leader in footwear industry in Bangladesh |
| title_short |
Sustainability of Bata as market leader in footwear industry in Bangladesh |
| title_full |
Sustainability of Bata as market leader in footwear industry in Bangladesh |
| title_fullStr |
Sustainability of Bata as market leader in footwear industry in Bangladesh |
| title_full_unstemmed |
Sustainability of Bata as market leader in footwear industry in Bangladesh |
| title_sort |
sustainability of bata as market leader in footwear industry in bangladesh |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12204 |
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AT hasanmiafuad sustainabilityofbataasmarketleaderinfootwearindustryinbangladesh |
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1814308608088735744 |