Brand building and management
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.
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| Format: | Internship report |
| Langue: | English |
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Brac University
2019
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| Accès en ligne: | http://hdl.handle.net/10361/12199 |
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10361-121992019-09-30T05:37:28Z Brand building and management Faruque, Md. Golam Chowdhury, Md. Hasan Maksud Brac Business School, Brac University Branding Trade Venture Limited Trading Marketing--management This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. Catalogued from PDF version of internship report. Includes bibliographical references (page 28). Trade Venture Limited is one of the most prominent trading companies in Bangladesh. Among top ten (10) trading Companies it has established its brand name at a certain height. It has been representing World class capital machine like Cochran, UK, (Industrial steam boiler), Pirobloc, Spain (Thermal oil heater), Rakhoh, India (Heat recovery boiler), Aqua-pure, USA (Water treatment plant, Industrial), biochemica, UK (Specialty chemicals) successfully since 2000. Trust, reliable, effective prompt needful service up to customer expectation help it to build strong corporate brand image in Bangladesh. To build brand awareness and brand association with the brand they basically use different techniques including promotional activities like attending DTG fair, leaflet, mini leaflet, banner, poster, and electronic media,. It is very tough task to evaluate brand performance based on three months working experiences of brand department. Even then through brand audit, four steps of Brand Building, Perceived quality, Brand Power Grid Model, I have tried to high light the position of Trade Venture Limited’s Brand position. I also add some finding of Trade Venture Limited, based on my practical knowledge I gave some recommendations at the end of the report. Trade Venture Limited has captured major market share successfully and won the heart of the customers through excellent service providing live up to customer expectation and as they needed in Bangladesh. Depending on my field experience, it is clear that they are in a strong brand position. Besides they should focus more on brand activities for long term to create a stronger brand in Bangladesh. Md. Golam Faruque M. Business Administration 2019-06-19T05:55:47Z 2019-06-19T05:55:47Z 2019 2019-04 Internship report ID 15264040 http://hdl.handle.net/10361/12199 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Branding Trade Venture Limited Trading Marketing--management |
| spellingShingle |
Branding Trade Venture Limited Trading Marketing--management Faruque, Md. Golam Brand building and management |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019. |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Faruque, Md. Golam |
| format |
Internship report |
| author |
Faruque, Md. Golam |
| author_sort |
Faruque, Md. Golam |
| title |
Brand building and management |
| title_short |
Brand building and management |
| title_full |
Brand building and management |
| title_fullStr |
Brand building and management |
| title_full_unstemmed |
Brand building and management |
| title_sort |
brand building and management |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12199 |
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AT faruquemdgolam brandbuildingandmanagement |
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