Influence of digital marketing: connecting customers digitally with Symphony Mobile
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Այլ հեղինակներ: | |
| Ձևաչափ: | Internship report |
| Լեզու: | English |
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Brac University
2019
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| Առցանց հասանելիություն: | http://hdl.handle.net/10361/12191 |
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10361-12191 |
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10361-121912019-09-30T05:37:25Z Influence of digital marketing: connecting customers digitally with Symphony Mobile Rahman, SK. Moinur Adrita, Ummul Wara Brac Business School, Brac University Digital marketing Symphony Mobile Pink Creative Limited Internet marketing Customer satisfaction This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 29). The following internship report is a reflection of my work at Pink Creative Limited and my understanding of the Digital Marketing Industry and how it contributes to the development of the client’s marketing strategy. My internship journey had started on the 27th December 2018 and I am fortunate to say that because of my performance and past experience, I was hired as a permanent employee and my designation is Junior Executive in Digital Services department. Therefore, I am being treated as a full-time employee at my workplace which helped me to observe the workplace culture closely and gave me a clear idea on how the digital agencies can shape a marketing strategy for the clients. The internship report starts with a brief introduction of my workplace, i.e. Pink Creative Limited and the services that the marketing agency offers. Next, the significance of the report is discussed here. Moreover, the wonders that a marketing agency does and how the social media tools functions are then thoroughly been mentioned. To make a better understanding, I have tried to relate the topic with the brand that I have been working with, “Symphony Mobile” and discussed how this brand has been communicating with the customers with the help of Facebook digital analytics and tools. Since I have been working in the digital services department, here I mainly focused on Facebook, because Facebook controls a major and important part of Symphony Mobile’s digital platform. Thus, some of the recent tools of Facebook and how this analytics works has been discussed in the later part of the report. The report will also provide an in-depth view of the brand Symphony Mobile, and how the brand has used the Facebook analytical reports which helped it to take further calculated decisions. SK. Moinur Rahman B. Business Administration 2019-06-19T04:11:08Z 2019-06-19T04:11:08Z 2019 2019-04 Internship report ID 14204047 http://hdl.handle.net/10361/12191 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Symphony Mobile Pink Creative Limited Internet marketing Customer satisfaction |
| spellingShingle |
Digital marketing Symphony Mobile Pink Creative Limited Internet marketing Customer satisfaction Rahman, SK. Moinur Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Rahman, SK. Moinur |
| format |
Internship report |
| author |
Rahman, SK. Moinur |
| author_sort |
Rahman, SK. Moinur |
| title |
Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| title_short |
Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| title_full |
Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| title_fullStr |
Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| title_full_unstemmed |
Influence of digital marketing: connecting customers digitally with Symphony Mobile |
| title_sort |
influence of digital marketing: connecting customers digitally with symphony mobile |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12191 |
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AT rahmanskmoinur influenceofdigitalmarketingconnectingcustomersdigitallywithsymphonymobile |
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