The procedure of launching brand new homecare products in the country

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliografiske detaljer
Hovedforfatter:	Sikder, Shihab Al Mahmud
Andre forfattere:	Rahman, Md. Shezanur
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2019
Fag:	Homecare products Unilever Bangladesh Limited Branding Marketing
Online adgang:	http://hdl.handle.net/10361/12177

Lignende værker

An effective approach to launching a brand in Bangladesh
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Udgivet: (2019)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Impact of media in growing brand
af: Tabinda, Faraiba Farnan
Udgivet: (2016)

The RACI Matrix and its implications: a case of Unilever
af: Ahmed, Muhtasim Rafid
Udgivet: (2019)

Promoting Rin career ready academy: a web-based platform
af: Sayeed, Tasnur
Udgivet: (2018)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
af: Sarwar, Ohin
Udgivet: (2024)

Corporate branding : concept and cases\
Udgivet: (2005)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Launching "Alokjatra", a ride sharing service to empower women’
af: Kabir, Sadan
Udgivet: (2018)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Shopper activation strategy in trade market of Bangladesh
af: Khan, Mohammad Salman
Udgivet: (2020)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Brand building and management
af: Faruque, Md. Golam
Udgivet: (2019)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
af: Islam, Kazi Faisal
Udgivet: (2019)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

The product development of a new beauty soap brand
af: Tuba, Nabila Ishrat
Udgivet: (2017)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

The performance of bonds in Bangladesh market
af: Neeloy, Mir Shakib Shams Ahemd
Udgivet: (2019)

An analysis of retail merchandising activities of Unilever Bangladesh Limited
af: Shahrukh, Rifat
Udgivet: (2017)

Training analysis at Unilever Bangladesh (UBL)
af: Manzoor, Lamisa
Udgivet: (2016)

A study of the masterbranding of Dove
af: Silvee, Urmee Rahman
Udgivet: (2017)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

Strategic brand planning of Symphony Mobile
af: Mahmud, Md. Ryhan
Udgivet: (2018)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)