The procedure of launching brand new homecare products in the country
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Internship report |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Brac University
2019
|
| Konular: | |
| Online Erişim: | http://hdl.handle.net/10361/12177 |
| id |
10361-12177 |
|---|---|
| record_format |
dspace |
| spelling |
10361-121772019-09-30T05:54:08Z The procedure of launching brand new homecare products in the country Sikder, Shihab Al Mahmud Rahman, Md. Shezanur Brac Business School, Brac University Homecare products Unilever Bangladesh Limited Branding Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (page 15). This internship report is written as it is a part of a course and an essential requirement for the students of BRAC Business School. This report illustrates the overall procedure, methods and the steps required to launch brand new home care products in a country. Apart from the launching part, this reports elaborates the branding procedure which is done for an existing product in the market. Also we will find how to bring out individual products for specific targeted group of people. Unilever Bangladesh Limited (UBL), considers women to be a fundamental part of the society. They encourage women for empowerment and thus want to do something to reduce the time, most of the women spent in cleaning utensils and other washing materials. So the idea of launching Vim Liquid arises from there, which will clean 2 times more and will save 30 minutes time compared to other washing bars. So this report will say in details about the launching of Vim Liquid, starting from the survey procedure to the launching program of the product. Unilever Professionals (UPRO), is a part of Global Unilever which serves products in larger quantity. For example in offices, schools, hospitals etc. if they carry out their regular washing of floors, toilets and kitchen by using small packs of detergents. Then it won’t be worth it. The price would be high and they need to purchase these cleaning stuffs in bundle. So, Unilever Professional (UPRO) is going to launch bigger packs of the same product which will to some extend fulfill the demand and at the same time would be cost efficient. So this report also illustrates the overall proceedings of Unilever Professionals (UPRO) in Bangladesh. Another important criteria which this report is going to cover is the idea of launching a special product only for the laundry service providers. The detergents or washing powder ordinary people uses for washing clothes is way different from that used by the laundries. So by making the laundry services providers as target market, Unilever is planning to launch a product which will only be provided to laundries. This specific product won’t be available to shops or supermarket. It is going to cover a niche market. So this report will also focus in this particular segment. Shihab Al Mahmud Sikder B. Business Administration 2019-06-17T05:35:21Z 2019-06-17T05:35:21Z 2019 2019-04 Internship report ID 15104040 http://hdl.handle.net/10361/12177 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 15 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Homecare products Unilever Bangladesh Limited Branding Marketing |
| spellingShingle |
Homecare products Unilever Bangladesh Limited Branding Marketing Sikder, Shihab Al Mahmud The procedure of launching brand new homecare products in the country |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Rahman, Md. Shezanur |
| author_facet |
Rahman, Md. Shezanur Sikder, Shihab Al Mahmud |
| format |
Internship report |
| author |
Sikder, Shihab Al Mahmud |
| author_sort |
Sikder, Shihab Al Mahmud |
| title |
The procedure of launching brand new homecare products in the country |
| title_short |
The procedure of launching brand new homecare products in the country |
| title_full |
The procedure of launching brand new homecare products in the country |
| title_fullStr |
The procedure of launching brand new homecare products in the country |
| title_full_unstemmed |
The procedure of launching brand new homecare products in the country |
| title_sort |
procedure of launching brand new homecare products in the country |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12177 |
| work_keys_str_mv |
AT sikdershihabalmahmud theprocedureoflaunchingbrandnewhomecareproductsinthecountry AT sikdershihabalmahmud procedureoflaunchingbrandnewhomecareproductsinthecountry |
| _version_ |
1814307412705804288 |